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Essays 151 - 180

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Launching A New Grill

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

High Blood Pressure Categlories Interventions

This essay explains and reports many issues related to this condition. The four categories related to diagnostic criteria are repo...

Using Facebook, Twitter, and Other Tools at Work

First Amendments rights for free speech seem to always be in the news. There are cases when this issue is confusing-exactly what i...

Reports on Medicare

Activities performed by the Department of Health and Human Services are discussed in comprehensive semiannual reports that are aut...

MEDIA, THE WAR AND THE PRESIDENCY

information is wanted out there has become that much more difficult. But few issues have caused as much outrage as how the...

Administration of President George W. Bush

key issues of concern to the community certainly would not hurt them and could even reap modest gains by taking advantage of stron...

Thibaut and Kelley's Social Exchange Theory of Communication

to determine the best possible behavior is not a new idea. This is basically what John Stuart Mill proposed with his philosophy of...

Personal Political Perspectives

original American colonies. In that case a federal system would undoubtedly be best and should be patterned after United States,...

German Propaganda During the First World War

In five pages this paper examines how Germany utilized the news media and posters for their propaganda campaigns during World War ...

Mass Media and the Military

and the technology in Star Trek has evolved, its primary premise has not. The fundamental concept holds that peace must be mainta...

First World War Propaganda and the English Media

may have taken creative liberties with contemporary fact. At the outbreak of World War One (1914-1918) reports flooded the ...

Media Representation of the Vietnam War

readily comprehend the seemingly insignificant difference between the two thoughts, inasmuch as some believe that mass media has l...

Post First World War Culture and Radio

In six pages this paper examines the cultural significance of radio since the First World War and how it led to TV and Internet me...

Media Presence During The Gulf War

correspondents were ordered out of the country, although CNNs Arnett, a former Associated Press correspondent and Pulitzer Prize w...

Vietnam War and the Media

In five pages this paper discusses how the media influenced social perceptions in its depiction of the Vietnam War. Five sources ...

Technology and Contemporary Civilization

In twelve pages an analysis of contemporary civilization and technology is considered with the effects of military technology and ...

Media and Perceptions of the Vietnam War

that media during the 1960s and 1970s shifted toward "an oppositional relation to political authority" (68). Hallin uses as his ar...

Diplomacy and the Media's Effects

In eleven pages this paper examines how diplomacy is influenced by the mass media in a consideration of such topics as Jesse Jacks...

The New York Times' Coverage of the Iraq War

on certain Republicans who had publicly questioned this policy, seemed to make clear that support for a proposed war was hardly un...

Public Space and the Media

seems to think, were sorely left out of the equation when Marx had developed his theories. Frighteningly enough, Habermas foretol...

Persian Gulf War and Iraqi Portrayal by the Media

were people that were also torn by the events of the war. Media coverage of those people, however, revealed an image that from an...

Iraq War and Coverage by the Media

sporadic unless something major happens (like the killing of American civilians or the capture of Saddam Hussein). But critics hav...

The Problem With News Media Today

like NPR and PBS are under attack as there is political pressure for them to be less critical ("Bill Moyers: "Big Media is Ravenou...

Sputnik Shock

less than a month later with Sputnik II, in which a dog was successfully launched into orbit, it appeared as if the Soviet Union w...

Questions on American History and Politics

elected to the offices of Governor, Lieutenant Governors, Senators, and Congressmen. Black faces dominated the state legislatures...