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Essays 61 - 90

Singapore Tourism

theme zones combine historical landscapes, representing the Asia of the past, with commercial innovations that represent the Asia ...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Improving Supply Chain using Lean Six Sigma

Six Sigma is a data-driven methodology for eliminating defects in any process. The concept of Lean Six Sigma comes from hybridizin...

Nutrition and HIV

mineral supplement" every day (Ungvarski, 1996). Empirical evidence shows that there is a "synergistic and interactive relations...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Strategy at Anadarko Petroleum

The oil industry already was operating under pressure before adding the complications of the Gulf Coast hurricanes of 2005. In th...

An Examination of the Credit Card Industry in the United States

become reality, however, this was not like the development of many other products, this was a social and environmental with the de...

Healthcare Industry Phase

of sales (Bergen, 2008). Consumers have accepted products from the sector or the entire industry and, in fact, demand more of them...

Fewer and Fewer HVAC Companies

growth. Regardless of which direction companies expect mergers involving them to take, most do expect to be directly involved in ...

USA Today Article Review

by which to separate smokers from nonsmokers, the idea had merit; however, the execution of it severely lacked effectiveness. Non...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Wal Mart Toy Marketing

sell far more toys than its leading competitors. Unlike toy stores, Wal-Mart is able to sell its toys for less than its competito...

DEFENSE ACTS TO PROTECT THE UNITED STATES

U.S. governments ability to examine terrorism financing and money laundering as well as allowing the government to closely examine...

Growth Strategy and Vertical Chain Management of the British Cinema Industry

anti-trust restrictions on vertical integration were removed by President Reagan in the 1980s (Wheeler, 2005). Miller and Shamsie ...

First Person's Account of 'My First Day in America'

in snow are silent, peaceful and beautiful. Vietnam is warm throughout the year so I reveled in the snow fall. I only knew how...