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as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

digital cameras, camcorders, LCD projectors, binoculars and lenses (Lower, 2004). Though its photographic business has taken a ham...

e-commerce, this is as high as 91% in the UK and 95% in the US (Hobley, 2001). This demonstrates a massive growth in the use of th...

they want to be sure that you know how it will be earned back. The business plan lays it all out for them - and it lets you check ...

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

feet. Many of the people of the world have skin the same color as Barbies, but most do not. To a child in rural China, downtown ...

this way: "...continued stock market volatility could signal an IPO slowdown. The unprecedented volatility of high-tech stocks la...

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

in prices (The Economist, 2003). The measurement of the price increases has been controversial with different bodies measuring it ...

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

may be of variant importance. It is only by understanding the variables and how they impact on the marketing mix that we can start...

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

or the price rises to a point where sufficient buyers are out off from buying and there is an equilibrium reached. The opposite is...

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

after inflation, with a Democrat in the White House, vs. just 2.3% under Republicans, according to market data provider Ibbotson A...

2. Cutting middle class taxes/reforming corporate taxes 3. Balancing the budget...

quarter of 2004 Nokia had dropped to a market share level of 29.7% compared to 35.6% for the same quarter the previous year (Tech ...

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Lebanon. Aural Networks is a telecommunication equipment supplier that are looking to supply a range of fixed line products whi...

services, in general. Interestingly, the service sector is the fastest growing sector worldwide. It is the vast diversity of this ...

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

into a tailspin and also impacted Qantas negatively (Dennis, 2002). Ironically, Ansett throughout the 1980s was recognized...

a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...

full service drugstores and so forth right in the twenty-four hour grocer. Superdrug plans to also expand so that the "one stop sh...

behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...