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needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

licensing agreements sees Coca-Cola Company retain control of the empire while many of the companies tat bottle the product carry ...

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

and Lane, 2004, Harris et al, 2002). These are all aspects that need to be considered in the tourism industry in Uganda is to be i...

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

seen as a soft target and make others. 2. If the decision is made to make the payment it would need to be undertaken in such a way...

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

over the last decade with the increased international presence, with 5,380 stores and 492,714 employees in the group operations an...

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Coates (1985) looked at the idea of an environmental scan more detail, and identified four goals; the first is the detection of m...

to help them create more professional looking results. There is little that Casio can do to actively manage the migration path, ...

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

The writer discusses the way in which Vietnam is transforming into a free market economy despite the fact that it is a Communist n...

a much written about highly fragmented industries and the inefficiencies that the fragmentation helps to preserve (Nairn, Price an...

Car collecting began in the Great Depression when individuals restored their cars, then established clubs. That style was continue...

making a total of four by the end of that year (Nations Restaurant News 20). Considering the very different political situation du...

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

been noted the firm has a sales force that has pay rates significantly below peers (Mukherjee and Basu, 2010), indicating a failur...

of a graduate entrant position. This will allow for an increased knowledge to develop as well as a broad foundation in marketing t...

from other governments. Even where pressure is exerted and is successful the long-term result can be political conflict and mistru...

The marketing United States is seen many changes including increased levels of diversification as well as consolidation. The growt...