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Essays 91 - 120

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

Sports Public Relations Pros and Media Control

& Johnson had determined it was safe to do so, and it used its PR department to keep the public informed. As a result it came out ...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Public Relations Field and Mathematics

graphs. People in this field must be able to create them. They should for example know how to compare two sets of numbers and calc...

Public Relations/Nursing in Singapore

neighbor who incurred a head injury and did not want to go to a hospital because she lacked the funds to pay for treatment. Wardan...

The Role of Advertisers and Public Relations in persuading women to smoke

that while the aesthetic nature is specifically associated with each passing era, the fundamental approach to reaching a female au...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

Communications Profession

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Virgin Records, Richard Branson, and PR

then consider the manifestation of PR in the commercial world. With this background we can then apply the lessons to the examinati...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

Societal and Organizational PR Functions

the intended function. Employee relations have an organization function and can mean the difference in a productive or an unprodu...

Special Interest Lobbying Groups and Guns

were sufficient to do so is not surprising nor it is unethical. Special interest groups fund organizations that promote their goa...

Internal and External Organizational Communications and PR

When dealing with a target market, the organization is focused on one particular segment of its audiences - that segment which is ...

Naquurug Corporation and PR

numbers on product packaging so that consumers can discuss the product or ask questions about it, and it provides the impetus for ...

Investment Analysis of the Coca Cola Company

has brand strength ("Coca Cola Company SWOT analysis," 2005). The brand also has staying power. It is something that has been sold...

United States' and Its Citizens Reputation Enhancement

With the use of a scoring system and a sample of non US citizens it is found that the most negative perception exists in the non C...

Diamond Enterprises Consultant Report - Tipping vs Service Fee

said they will look for another job if tipping is changed to a service fee. Does the company want to lose almost half of their ser...

Nike; Computerized Interviewing Process Case Study

personal contact during the initial stages of the application process some applicants may be deterred from following through the a...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Society, Business, and Government

In a paper consisting of fifteen pages various topics such as three fold society's social performance, public issues strategic man...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

A Public Management Holistic Method

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...