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Essays 61 - 90

Booker T. Washington’s Up From Slavery

was not really prepared to deal with this influx of people who needed to be paid for work. They were suddenly in a society that di...

Starbucks’ Recycled Coffee Cups

stores that are scattered across the country utilize a tremendous volume of paper products in their cups (Johnson, 2004). The ult...

Coffee Industry Impact of Starbucks

in existence although the company planned to add another 75 that same year (Teitlebaum 133). The company anticipated that such exp...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Statistics of Decision Making

control is the means by which manufacturers achieve that end. Probability can add a measure of confidence to decision making that...

Fortune's 2 of the '100 Best Companies to Work For

diversity), and pride/camaraderie (philanthropy, celebrations)" (Levering and Moskowitz, 2005; p. 97). If news that could affect ...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

MARKETING - ESSAY QUESTIONS

a New Era orientation. The value it creates for the customer is more than in the coffee cup, but rather, the ability for the custo...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Coffee Shipping to Miami from Lebanon by DDP Shipping

the dark brown colour that resembles the drink (Anonymous, 2005). Coffee has been associated the Kaffa, the native Ethiopian cof...

Kona Coffee Making and the Hawaii Coffee Company

this occurs between July and December ("Coffee Farming in Kona, Hawaii," 1993). The coffee arrives at mills from different fields ...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Eighteenth to Twentieth Century Puerto Rican History Essays

In eleven pages various essays regarding the history of Puerto Rico and its Caribbean role, coffee's eighteenth century economic i...

All About Coffee

In five pages this paper examines coffee in terms of its habit forming consumption and also discusses the structure of a coffee pl...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Buyer Supplier Relationships

to the Mitsui Group, it is this vertical aspect that helps with the supply chain. The main aim of the keiretsu is to promote growt...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Readying Gene One for an IPO

models would look at negotiations and bargaining to get to an end. In research undertaken looking at the way that character...

Program Assessment, Mixed Method Approach

This research paper discusses mixed methods that combine qualitative and quantitative approaches to research in order to discern t...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u...