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Essays 61 - 90

Appeal of Beer Advertising

ranges between the ages of 21 and 49 (Sellers and Welsh 79). The ads are not restricted to American-brewed beer, but rather, rep...

Del Monte Marketing

In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del M...

Europe, Asia, and Advertising Psychology

Whats more, consumers care little what brand they purchase as long as they can believe that the machine they purchase will be reli...

Nudity in Gucci Advertising

as a sexual stance succulently; "With his hand on her thigh, a kneeling man is poised before the nether regions of a standing woma...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Nudity in Advertising; An Introduction

females. The hypothesis will be that the use of nudity in advertising to a female target market is based the use of sexuality to...

The Use of Sex in Marketing

message, the way it is deconstructed and the impact on the purchase decision needs to be considered. The use of a single advertis...

The Effectiveness of McDonald's Advertisements

their family are easily apparent. The McDonalds family brand advertisement starts with an image of family life, with a mot...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Falun Gong

falun, a spinning body of energy said to be located at the lower abdomen" (What is Falun Gong?, 2007). Followers of this disciplin...

Why Pearl Harbor Was Unavoidable: A Japanese Perspective

Great Britain, Japan would be limited to constructing ships of three tons (Slackman 4). This, combined with the increased U.S. pr...

THE RE-BRANDING OF UNICEF

As a result, branding workshops took place for internal staff. During the workshops, staff came up with organizational visions and...

Heroes: Mary Cassatt

in the city in the midst of the excitement (Mary Cassatt biography). When she first arrived in Paris, she exhibited her work at ...

American's Loss of Leisure Time

Those futurists dreams did indeed come to pass. In times past, the nuclear family consisted of a father who worked for money, a m...

Unopposing Adolf Hitler

(1973) the Senate was unwilling to allow itself to be under presidential domination as it had during the war. It was preoccupied ...

Arguing Why Advertising Should Not Be Considered 'Free' Press

In two pages the argument that advertising should not be regarded as an example of 'Freedom of the Press' is presented. There is ...

SWOT Analysis of MobileMedia Corporation's Chapter Eleven Bankruptcy

1990s, paging the most from the realm of physicians and engineers into the businessmans pocket. Advanced technology in paging mea...

Health Care Policies of Presidents Harry S. Truman and Bill Clinton

plan was due to fail on several fronts. First the plan itself was way too broad - and way too much for...

Why Are Female Stereotypes in Advertising Still Effective?

displays of identity and values, which, for the main part are perceived as a result of product placement and marketing the the lin...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

When Acquisitions Go Wrong - Rover and BMW

The European Union was also changing in terms of competition, with increasing levels of competition from Asian countries such as J...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

The Mass Media and the African American CultureAfrican American Culture in the Media: Ebonics and Advertising

People identify, after all, with people that are similar to them. Ebonics has the potential, therefore, to serve as a common link...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...