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Essays 991 - 1020

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Variable and Absorption Costing Presentation

The paper is a PowerPoint presentation answering two questions set by the student; with three slides and speaker notes for each q...

Assessment of Financial Options for Echo Co.

The writer looks at a case provided by the student. Echo Co. has three different financial proposals to consider, each of the opti...

Choices for Business Growth

The writer looks at the case of a business which needs to increase capacity. The writer assesses three potential choices, looking...

Problem in the Sun Inc. Team

be resolved, but they may be seen as part of the larger difficulties that are present in this cross boarder team. To assess the pr...

Legal Representation for Clients with Questionable Morals

This paper explores the problems that can occur when attorneys realize moral differences between them and their clients. ...

Analysis of Conference Hotel

This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the ...

Teaching Patients and Students About Disease

There has been a dramatic increase in the number of people diagnosed with Type 2 diabetes, including an increase in the number of ...

Communications, 9/11 Emergency Response

This research paper pertains to the communications problems that hampered the emergency response to the events of 9/11. The writer...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Number One Coffee Shop Not Always Successful

When corporations expand into the global market and are successful, they tend to think they can expand anyplace using the same des...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Police Officer Recruitment

done a good job. James Champy (1998) of reengineering fame goes so far as to say that the annual bonus is about as motivating as ...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Richard Skolnik's I Am the American

relatives. It was the 1930s and change was in the air socially, politically, and internationally. Where they lived in Brooklyn Sko...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

Full Spectrum Long Term Care Business Plan

Hamilton View proposes to provide a full range of options for seniors, beginning with independent living, moving into assisted liv...