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Essays 331 - 360

A Strategy for Entering into an E-Commerce Business

only used where there is not alterative. The main exception to this is the historical data regarding the development of the intern...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

A Hypothetical Consideration of Corporate America's Opposition and Support of Iraq War

decision on this important topic, one should of course explore the firm and what it stands for. What is its vision and its mission...

A Business Mathematical Principles' Analysis

helping to predict how much product should be manufactured in order to meet anticipated demand. This paper will examine so...

Competitive Business Strategy and Customer Service

And there are employees who must have the mindset that the customer is always right - always. One way in which to...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Harris, Customer Service Management, and Making the Customer 'King'

The strategic plan feeds directly from the motto. The first step is to identify the needs of the customers. Initial input from pha...

Saatchi and Saatchi

support the share price as the stock market had obviously some concerns regarding the companys future. The targets, which were m...

The Effects of Technology on Employees and Customers

this is done for the greatest effect, it must be accomplished with a great deal of insight and forethought. Added value should b...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Harley-Davidson Organizational Strategy

Harley did not change that attitude but they did take necessary strategic steps to gain a competitive advantage in todays market. ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

Marketing's Role in Business

In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...

Business Uses of Psychology

In ten pages this paper considers how psychological principles including personality theories and the programmed learning theory o...

An Information System for a Video Shop

This paper contains ten pages and explores the software package XYZ Video wants designed for their business as a way of maintainin...

AlliedSignal's Internal Customer Service

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Company Improvement Prospectus of DataHelpers

In twenty five pages a small database business called DataHelpers is discussed in terms description of the online sales' companies...

Information Technology and the Organization, Two Comparisons

Information management has become big business in the 21st century. This report analyzes two competing retail outlets and how thei...

Customer Interaction

In four pages this paper examines the importance of customer relations and satisfaction to a business. Four sources are cited in ...

Investment and Business Ethics

In four pages business is discussed within the context of investments and the important role of ethics with topics including audit...

Avon's Direction Selection

In ten pages Avon's present business situation is assessed and a future strategy is proposed that includes an image upgrade and pr...

Coca-Cola and Pepsi - Cola Wars

help to increase the overall market size, which has had significant costs. But as consumer tastes change and market demand shift a...

How Employees Can Be Managed To Provide A High Level Of Services To Customers.

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Frauc Risk Management and Balance

Fraud can be divided into two types of fraud, actual fraud and constructive fraud (Ivamy, 2000), both of which may be harmful to a...