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Essays 391 - 420

Management Information Systems and the Credit Card Industry

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

3 Corporate Marketing Questions Answered

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

Product Operations Management and Services Operations Management

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

Gap Inc. Marketing

In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are c...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu...

Marketing Strategies Post 911

Vacations and other non-emergency travel have virtually been put on hold. This has not only impacted the transportation industry ...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

A Comparative Analysis of American Airlines, United, Delta and Southwest Airlines Strategies

The reference librarian can be of assistance in this regard if the student is unfamiliar with how to locate material in their scho...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Russki Adventures and Standardized Marketing

Crevasse and Andrei Kakov sought to market services, namely that of high-end helicopter skiing excursions. Crevasse and Kakov nee...

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

Distribution Channels and Costco

prices" (Blumenthal, 1999). Costco, overall, has a reputation of providing quality goods and extraordinarily low prices -...

Darden Restaurants

diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants t...

A Marketing and Competition Analysis of Walgreens

Because Walgreen builds to suit, rather than acquires stores, it can pick prime locations, where it is visible from the road -- an...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Revised Marketing Analysis of Fakhrawi Bookshop of Bahrain

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Starbucks' Marketing

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

Online Shopping Analysis of Singapore's NTUC FairPrice Supermarket Website

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

Contemporary Business and Customer Service

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac...

Customers' Supermarket Wants Characteristic Assessment

from it. 6 I like to shop for bargain and am attracted to special offers 7 Quality is more important than price. 8 I like to have...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Gaming and Hilton Hotels

so much 1991 to 1994. This should not be surprising at all, however, as increased occupancy can be expected to follow a recession...