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In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

In eight pages a business plan tutorial regarding increasing Sinapore Airlines' in flight duty free sales is presented and include...

In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...

In five pages the value of Heinz's ketchup global marketing strategies are explored. There are six sources cited in the bibliogra...

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

shoes and clothing as the product it chose to market. "The design elements and functional characteristics of the product6 itself ...

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

more dramatically by paying attention to the content (and the relation of that content to the dependent target variable) than by m...

This paper examines how economic issues such as supply and demand, consumerism, and competition affect marketing strategies for th...

In three pages Haugen's text is reviewed with other strategies for investment also presented in conjunction with the author's cont...

The writer discusses the marketing strategies and other techniques used by Carnival Cruise Lines to become the most popular cruise...

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

This paper contains ten pages and discusses how Levi Strauss lost its lucrative teen buyer market and what it will take to win the...

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

compete even more effectively at home. Through tailoring operations to compete internationally, the company has developed key man...