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Essays 61 - 90

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Cinematography in “Hero”

a "master swordsman," arriving at the Emperors fortress. Nameless explains to the Emperor how he vanquished "three deadly assassin...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Birth of a Nation/Cinematic History

history of the Civil War and the Reconstruction. In essence, Griffith is recounting the tales told to him by his father, who was a...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Frida/Accuracy of Recent Film

Frida, as a young teen, sneaking into an auditorium to watch Diego painting a mural. Diegos wife Lupe appears and confronts Diego ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Much Ado About Nothing, Twelfth Night/On Film

a take on the play that is patterned after the screwball comedies of the 1930s, as "Beatrice and Benedick are surely the prototype...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Born on the Fourth of July

person that John F. Kennedy was addressing when he said "Ask not what your country can do for you, ask what you can do for your co...

"The Asphalt Jungle" and "Citizen Kane" as Classics of Film Noir

before. Perhaps the iconic model here is Barbara Stanwyck luring Fred MacMurray to his doom in Double Indemnity. But there is an...

Girl Interrupted

problems of Susanna. Susanna is diagnosed as having borderline personality disorder. Susanna is suffering from hallucinations. For...

Film Analysis/Kiss Me Deadly

(Ralph Meeker) swerves to avoid her and runs off the road. Angry, he snarls, "You almost wrecked my car. Well? Get in!" (Dirks, 20...

1956 Film Adaptation/Moby Dick

the injustice that fate as inflicted upon him, as he has pursued the whale for years, coming close numerous times, but never actu...

Banned in East German

GDR society," which would open it up to Western "cultural and economic influences" (Berghahn 146). However, the Partys views on re...