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Essays 271 - 300

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

The Cheapest Car in the World; The Case of Tata Motor's Nano

The idea of the car coming from Tata Motors may be seen as unsurprising considering the background and culture of the company. The...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Strategy In Business

This 12 page paper is written in three parts. The first part looks at what is meant by strategy and planning in a business context...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

The Expansion of OPT

decline in employment levels and as such decrease in the demand in an economy which in turn can lead to increasing levels of defau...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Right and Left Wing Political Dichotomy

nomenclature developed from the physical arrangement of attendees at the French Chamber of Deputies following the Revolution in 17...

Marquez’ “A Very Old Man with Enormous Wings” - Realism and Faith

man recovers not his sight but his lost teeth for instance (Marquez, 2002). In other words, the old mans angelic nature is offset ...

Lisa McGirr's Suburban Warriors

force to reckon with. During this period in history, of course, America was enjoying an economic boom that the rest of the w...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Thought Experiment, Causality, and Logic

actually observed. However, this conclusion is also based on a string of assumptions pertaining to phenomena that was not observed...

Need and the Inventor’s Spirit

and which will continue to grow in their impact. Additional effects of fossil fuel dependence are even more straightforward. The...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Big Media and the End of Democracy

of indoctrination and brainwashing in place. Radio, newspapers, movies, and all other forms of media were carefully monitored by t...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Who does the World Trade Organisation Protect?

Globalisation and international trade offers a great deal of potential the both developed and developing countries; facilitating t...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Pizza and the Compatibility of Chicken

In ten pages pizza chains' decision to include Buffalo wings among their standard menu items is discussed. Seven sources are cite...

Post Unification Germany Political Party Competition and Voting Behavior

Kohl found equal voter support in both East and West Germany. Kohls electoral success proved to significantly reinforce his compr...

Short Stories Analyzed from Pickering's Anthology

An analysis of A Very Old Man with Enormous Wings, by Gabriel Garcia Marquez, The Necklace by Guy De Maupassant, Amy Tan's Young G...