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Essays 1951 - 1980

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Thematic Conflict in John Nichols' The Milagro Beanfield War

with immediate commercial success, however, it was later transferred to screen with a film adaptation, indicating the real value t...

Web Development - Trends

case is one on which the organization needs to spend none of its precious financial resources. At the same time, there are ...

Acme Manufacturing Reengineering

market and was greatly excited about the 640k computer it was to introduce for use on the factory floor at the end of that year....

Spa and Executive Fitness Center Financials

Table 1 illustrates total startup expenses exclusive of contractors product and equipment needs. Table 1. Startup Require...

Strategic Planning Theories

became popular in the 1980s because companies were faced with a significant amount of competition in a rapidly changing world. The...

Behavioral Styles and Case of Bob Knowlton

of the other mans brilliance and accomplishments. Knowlton wondered, in the back of his mind, if Fester had been brought in to rep...

The Economic Infrastructure of Brazil

more manageable 6 percent (CIA, 2001). Brazil has been working diligently to expand its international presence, while simul...

World Trade Organization and Entrance of China

firms and services are able to take advantage of opportunities involving water treatment, solid waste disposal technology, environ...

International Market Environment Analysis

interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to anal...

Legacy and Impact of Earl G. Graves

In five pages the Black Enterprise Magazine founder Earl G. Graves is celebrated in terms of his life, legacy, and profound busine...

Solving eCommerce Problems

when one is offering what is arguably the highest quality product in its market. THE BIGGEST E-COMMERCE PROBLEM In todays Intern...

Improving Customer Service

that the problem exists: it does not, however, necessarily address difficulties with internal and external communication, lack of ...

Case Study on New Technology Systems Introduction

these stages involves sending the report between individuals, taking up time, often this will also be between offices with a two d...

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Encouraging the Development of the Internet in Developing Nations

Business moves more quickly than at any other time, and it is essential that remote sites be in contact with each other, with corp...

Failure of eToys.com

instances for larger items, selling goods that were then dispatched straight from a manufacturer, in effect the company was acting...

Grandma Tracy's Popcorn and Marketing

are standard items in any kitchen and the product contains nothing that can be described as controversial or questionable. Popped...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Evaluation of a Case Study on Fiduciary Responsibility

of a deal. While it is never certain what is in the mind of the individuals involved, what is certain is that investors lost money...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Corporate Ethics

be the first motive. The purpose of this paper is to examine the concept of corporate ethics, to provide examples of such e...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Overview of Customer Service

service etiquette, must maintain a strong formula of being able to rectify unacceptable circumstances brought to their attention. ...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Electronic Payment And Security Subsystems in E-Commerce

e-commerce subsystems incorporate several different and complicated applications that employ various levels of functionality. As ...

Finances and the 1980s' Team Kansas City Zephyrs

of not only the facilities but any concession stands and concessions that might be used. Therefore, transferring any stadium cost...

REAL Model and Jet Travel

Trade Center towers and Pentagon. Although Jet Travel Intelligence had changed its business model many times since the com...

Industrial Districts, Industrial Clusters, and Influences

of these factors, the others are "university-private sector-government, inter-industry, high level of associative activities, avai...

Five Case Studies of Various Organizations

and measures may have been taken sooner without the need to apply to the government to restrict trade with the use of trade tariff...