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Essays 61 - 90

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

eCommerce Systems Development Plan

top four companies have less than 33% of the market, and the major share of the market in office supplies accounting for 47% of m...

How Important Suppliers are In the Development Of eBusiness B2B Solutions?

e-commerce has developed reflects not only the potential advantages of efficiency and supply chain management, but also the with t...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

Smyth Printing and Ecommerce

which also may be able to be viewed as subsystems themselves. Martin, et al. (2002) explain that there are five primary goals of ...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Advantages and Disadvantages Associated with Share Price Increases

The writer looks a some of the advantages and the disadvantages that are associated with significant increases in stock market sh...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography....

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...