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Essays 61 - 90

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Share Values and Company Assessment

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Economic Analysis of Palm Inc.

First, it was the first company to introduce hand-held devices -- or at least, was the first such company to actually earned...

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

eCommerce Systems Development Plan

top four companies have less than 33% of the market, and the major share of the market in office supplies accounting for 47% of m...

Smyth Printing and Ecommerce

which also may be able to be viewed as subsystems themselves. Martin, et al. (2002) explain that there are five primary goals of ...

How Important Suppliers are In the Development Of eBusiness B2B Solutions?

e-commerce has developed reflects not only the potential advantages of efficiency and supply chain management, but also the with t...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Online eCommerce CD Industries

"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

EMarketing and Business

In a paper consisting of eleven pages ecommerce business uses, its development, and how it can be advantageously marketed are disc...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography....

Amazon.com, the Internet, and IT

In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...