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Essays 61 - 90

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

T. Rowe Price Associates and Emerging Investment Trends

increasing its value to institutional investors, "intent on managing $5 billion in assets in this area by 2000. The firm is trying...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

Price Discrimination Strategies

as a proactive strategy to place competition to disadvantage of force them out of the market, or to compete in a aggressive manner...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

Alma Charcoal Burners Pricing

the costs per unit. The calculation needs to start by looking at the cost per unit, but for the post and packaging figures have be...

Impact of Price on Demand in the Power Industry

The writer looks at the impact of the supply and demand relationship on price and the way that price will influence demand in the ...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Assessing Potential Strategies for the Lovely Scent Perfume Company

contribution as a result of the increased costs there is still a worsening of the profit position, with this resulting in a projec...

Using Elasticity to Set a Price

of a product then the demand will increase (Nellis and Parker, 2006). This is the pattern for most goods, but not all, as some goo...

Influences on Price Determination for a New Product

The writer examines the different factors a firm will look at when deciding on a pricing strategy for a product that is new to the...

The Impact of External Influences on the Performance of Shell

impact on the financial performance of the company. However, it is also possible to see the way in which the increasing oil prices...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

eCommerce and Global Business

In ten pages this paper examines the connection between ecommerce and international business with various topics discussed and a g...

How Important Suppliers are In the Development Of eBusiness B2B Solutions?

e-commerce has developed reflects not only the potential advantages of efficiency and supply chain management, but also the with t...

Singapore Construction Industry and Electronic Commerce

In forty five pages Singapore's construction industry is examined within the context of ecommerce's status and influence with Port...

eCommerce Systems Development Plan

top four companies have less than 33% of the market, and the major share of the market in office supplies accounting for 47% of m...

Smyth Printing and Ecommerce

which also may be able to be viewed as subsystems themselves. Martin, et al. (2002) explain that there are five primary goals of ...

Europe, White Goods, and Market Segmentation

to another, and channels of communication set up which will target the appropriate groups....

Online eCommerce CD Industries

"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael...

Segmentation and Pricing at Nike

can develop and maintain the same start-up attitude that propelled Knight to work under 28 years ago in founding Nike. There appe...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Marketing Plans and the Incorporation of eMarketing

it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Overview of the International Pharmaceutical Industry

to beat the competitors to market with the latest drugs (Active Media, 2001). Thus is why it is intensely research and development...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...