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Essays 1021 - 1050

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Causes and Effects of Increased Gas Prices

Now we are placing a portion of that blame on the damages that have been sustained in the recent hurricane by our domestic oil ref...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Why Marketing is a Wise Career Choice

(at the age of 38) for Wegmans Food Market, 2005s number one company on Fortunes "100 Best Companies to Work For" list, questions ...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Hospitality and Travel Industries and the Effect of Gas Prices

have transportation costs, it means a 23% (Kirchhoff & Healey, 2005, p.1B) increase in the food, beverage and consumer products in...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

International Market Expansion

for succeeding are offered. The essay concludes with a summary. Examples: Companies Who Successfully Expanded Internationally W...

Loyalty Schemes and Relationship Marketing

If we want to look at how these operate we have to consider relationship marketing and its value in the market place. Payne...

Pricing Strategy of Supply and Demand and the Channel Tunnel

as the Ferry, where there is a lower price level for the average due to the higher number of day trip passengers....

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

Marketing Automobiles

this. The advertisement features the car with a sound track with the lyrics "I see you baby, shaking that ass" with the last work ...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...

A New Low Cost Airline

is useful in terms of the models, but it does not provide up to date information regarding the demands and patterns of demand as w...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Should Citibank Launch a Credit Card?

foreign bank to have to find other ways of competing. In order to gain access to the local market Citibank utilized innovative app...

Designing Marketing Case Study Questions

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

Production and Price Recommendation for Will Bury

of the level of production, these include the initial cost of transcribing the book. To maximise the profit the first stage is t...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Economics Questions on Price, Supply and Demand and Elasticity

axis and price on the Y axis (Nellis and Parker, 2006). The demand line moves in the opposite direction; a downward slope, this sh...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...