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Essays 241 - 270

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Financial Market Regularities or Anomalies?

In eight pages this essay examines whether or not the market features more regularities or anomalies with various pricing models u...

Stock Market Investment

In twenty five pages this paper's focus is the stability of the stock market with a concentration of the summer of 1998 when the C...

An Examination of Corn as an Agricultural Commodity

In this paper consisting of nine pages agricultural commodities as they relate to corn are discussed and include an examination of...

Soybean Oil and Techniques for Business Forecasting

In a paper consisting of twelve pages soybean oil is considered within the context of techniques for business forcasting as they a...

Strategies for Global Pricing

In twenty five pages this paper examines various worldwide pricing strategies including such topics as the international marketpla...

PETsMART Marketing

in each of the markets" (Anonymous petsmart.com) that they serve. Along with focusing upon the needs of its target consumer, the ...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

An Intellectual and Industrial Property Protection Strategy

slogan and other unusual characteristics. For all they know, the slogan from the simple childrens rhyme ("Mary, Mary, quite contr...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

Price War in 1983 Quebec and Guarding the Flank

be narrowly defined and must not deviate from the boundaries given it at the outset. Of course approaching a study in this manner...

Electricity Industry of Ontario Policy Development

merely changed in order to introduce more market forces and combat the inefficient operations of the monopoly structured industry ...

Overview of the Pharmaceutical Industry in the United States

too many side effects are being released to the market. Pain-reliving drugs such as Celebrex, Naproxin and Vioxx have been thought...

Customer Needs and Meeting Them

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

2009; The UK Economy and Scottish Commercial Real Estate

by 3.9% of all production, manufacturing was the weakest, with a decline of 4.6% (This is Money, 2009). Services weakened by 0.5% ...

Diet Pepsi; Position, Research and New Marketing Campaign This

own brand colas, at the same, or a similar price to Coca Cola, which is aimed at supporting the idea that this is a premium produc...

Economics of the Housing Market

formerly were the "hottest" markets in the country, buyers and potential buyers finally have come to the point of realizing that t...

Burger King's Whopper Product Analysis

down or on the move, without the need for cutlery. The location of the restaurant is also important, and as such we can see that i...

Global Oil Market Overview

who invest in the oil industry get a fair return on their capital (OPEC, 2003). Here the stability that was not present pri...

Aggressive Marketing Response

In five pages this paper discusses how a business can respond to a half price aggressive marketing promotion by a competitor. Six...

Supply, Demand, and Cattle Price

provides a cushion that creates greater cash flow volumes. In contrast to the wild swings of the 1970s and 1980s, cattle pr...

Nail Enamel Marketing

within the market where there are individuals that are also demanding environmentally sound products and are prepared to pay a pre...

Important Issues in Marketing

The brand was devalued and sales dropped as process dropped. The company lost their exclusivity. The opposite may be seen as the b...