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Essays 181 - 210
to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...
the negative performance he put forth in 2002 (Salkever, 2004). This was a bad year economically for all. It was shortly after th...
of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...
One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...
Dell manufactured no computer that had not been presold. Using payment systems better suited for speed as well, Dell was able to ...
This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...
Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...
This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...
as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...
has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...
offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...
target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...
seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...
care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...
Culture Hofstede, Neuijen, Ohayv and Sanders described organizational culture as the "patterns of shared values and beliefs that ...
Dell had reached the opportunity to go public, which occurred in 1988. It was during that year that Dell had as many as six hundr...
computer aided design occurred as a result of the progression of modern computer systems. Researchers argue that early computer s...
the company needed. Dell is not debt free, but the level of debt it carries is virtually negligible compared to its competitors. ...
BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...
complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...
with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...
goals for inventory arriving at a warehouse -- and that such inventory be processed in the database within a certain number of hou...
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...
Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...
In five pages this paper discusses how customer relationship management has been affected by the Internet and computers. Five sou...
cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...
market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...
The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...
use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...
the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...