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Essays 151 - 180

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

It's Popcorn Time Marketing Mix

friends and family. IPT avoids at present the cost of establishing a full campaign for this purpose while also avoiding any poten...

Hong Kong's Sales of iPods

products of other makers are available, and many cost less than any iPod product. They are not widely advertised and not widely k...

A Plan to Increase Revenues at Manchester United

may either be leveraged and held until decline and then either sold or abandoned once the decline stages reaches a non viable fina...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Case Study Involving the Sale of Goods Act

the right to part with the goods, and the buyer will be able to enjoy quiet possession of them; the goods will correspond to the d...

Liability and Contractors

be any unusual use here. The well known case here is Grant v Australian Knitting Mills [1936] AC 85, the case of Henry Kendall & S...

Contract Law Mistakes and Fraudulent Misrepresentation Case Study

Partridge v Crittenden [1968] 1 WLR 1204 will apply, and as such the advertisement is only an invitation to treat, as offering for...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

Boeing Airlines, International Sales, and Ethics

global market Boeings response was to strengthen its forces. In August, 1997, Boeing completed a merger with another commercial j...

Quicktrip Donuts Marketing

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

Sales Success Factors

is by carefully planning primary and secondary sales calls, developing a careful questioning strategy and preparing responses (May...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

PetSmart Finance

(2007) report that Americans spend $41 billion a year on their pets, a figure expected to increase to $52 billion in two years. M...

Upgrading Riordan Manufacturing's Working Information

production and procurement of raw materials also should assist the company in planning for the future. Riordan currently has mark...

The Diminishing Importance of the iPod in Apples Product Portfolio

product has a cost of production that averages the same as the organization as a whole. Table 2 Extrapolated iPod contribution to...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Internet Sales Plan for Kudler

that will be needed. 5 4 1 week Complete the purchase contracts 6 5 2 weeks Web site development and delivery of the hardware cont...

Forecasting Case Study

the data to forecast the following years sales levels. There are good and bad years, so the best approach may be to use linear reg...

Flight Control

to increase credibility for many firms is the way that other users review the products. The app store allows for this and ion the ...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Marketing Case Study of GLT

model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Managing Change

approaches are now part of modern management techniques. Peter Drucker states that a leader can not be defined by present personal...

Questions about Darwin

made a specific study of finches and research shows that when their DNA is compared to that of an "Ecuadorian bird called the gras...

Planning and Assessing Learning Objectives

understand the impact and potential influences of teacher expectation. 6. The student should understand and be able to design appr...

Varied Faces of Management

paradigm, where individuals should be encouraged to practice innovation and creativity wherever possible. Staff management still ...

Staff, Department & Project Mgmt

include such concepts as "Division of work," which specifies that "Human resources can be efficiently used by specialization of ta...