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Essays 211 - 240

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Peter Singer's 'A Bioethical View When It's Right to Kill an Infant'

This article featured in The New York Times on April 10, 1999 is discussed in five pages. Two other sources are cited in the bibl...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

NYC's Metropolitan Area and Shipment Transporting

In five pages this paper discusses New York City's traffic problems with a solution offered by replacing trucks with ships and tra...

Comparative Analysis of the Lincoln Tunnel and the Holland Tunnel

In five pages these two tunnels in New York City are compared in terms of construction, usage, structural properties, and improvem...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

A Letter To a New York State Congressman

This paper is a letter written to New York State Congressman Elliot Engel regarding the importance of medicinal use as well as cul...

Jewish Concept of Evil

Jews maintains a direct relation to the way in which the state of Israel exists. The combination of fear and dread that consumes ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Society and American Pop Art

In five pages this paper examines pop art as featured at New York City's Whitney Museum of American Art in terms of history and th...

Proposed 'Class Size Reduction and Teacher Quality Program of 1999' Legislation Analyzed

In five pages this research paper represents congressional subcommittee testimony that argues in favor of the bill as supported by...

New Business - Mobile Mechanic

come with a 22 month or 12,000 mile warranty, expiring with whichever occurs first. The company will also offer some complimentary...

NCLB AYP Compare Two States

are Maryland and New York. The purpose is to demonstrate that it is possible to adhere to a law while using different methods to d...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Dog Day Afternoon, Directed by Sydney Lumet

This essay uses the remarks made in Sydney Lumet's book "Making Movies" in order to theorize why Lumet featured a montage of scene...

Reduce Health Costs by Targeting Resources

The New York City Police Commissioner was successful in reducing crime by targeting high crime areas and allocating resources to t...

Whites Benefit from Discrimination on an Australian Bus Line

This paper considers the many sociological shortcomings revealed in a New York Times article "When Whites Get a Free Pass" by Ian ...

Merger Between China's Lenovo and IBM

only $3 per desktop PC, Lenovo has latitude in pricing that IBM could never achieve, even in China. Lenovo wanted the merge...

Tammany Hall and Political Impropriety

The perks are a part of the deal. He gives an example by saying that if he knew a bridge was being built, he should buy land aroun...

Immigrants from Ecuador in the United States

the helm in the "New World". Each component group of the immigrant wave was subjected to the same pressure to become...

Homelessness and Community Activism

aid. This aspect of San Franciscos Project Homeless Connect is particularly effective because it makes unnecessary for homeless ci...

Life in Mount Sinai, New York

Sinai, New York. It seems that members of the community treat us well. Do they treat people who are different less well? In gener...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

New York State Teachers Contracts

In order to facilitate this process, the contract proposes peeling away layers of "bureaucratic impediments" so that "flexibility,...

An Examination of the U.S. Constitution and the Articles of Confederation

history in relationship to other members of the Union. New York has remained under the control of the British for far longer than ...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Case Study for Caterpillar Inc.

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...