YOU WERE LOOKING FOR :A Study of Brand Name translation in China
Essays 31 - 60
that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...
In five pages this paper discusses Jin Di's work and the Chinese government's position regarding Bible translations in Communist C...
dominated every aspect of their lives. As a child Xie was not even supposed to play outside with members of the opposite sex, not...
automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...
improve conditions relative to human rights and to divert attention away from nuclear proliferation to other, more constructive pu...
This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...
translating those Internet sites that are in a language unfamiliar to the user. This quick translation is not intended to be that...
name gives consumers a reason to favor one product over another of similar quality and price. A brand name can have both a functio...
which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...
against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...
hierarchies strengthened (Tibet - Its Ownership and Human Rights Situation, 2003). But it became clear that China was the predomi...
This essay discusses the differences between the bible translations of the first chapter of Revelations in three translations of ...
swords" (Heaney 2; Raffel 2). 2.) Comment on the differences in Heanys and Raffels translations and the authors of literary/rhet...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...
To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
This 8 page paper looks at the different types of assets that are present in McDonalds. The first part of the paper considers the ...
but throughout the novel in its structure and in the references Eco brings in. The reader thus becomes aware that the novel is wor...
with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
combined company will be strong than the sum of its parts, this may financial, strategy, as far as market share is concerned, or e...