YOU WERE LOOKING FOR :A Study of Brand Name translation in China
Essays 61 - 90
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...
In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...
An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...
In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...
The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...
be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...
who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...
of the United States. Trade accounts for 70 percent of Chinas GDP (Venables and Yueh, 2006). By comparison, trade accounts for 20...
centuries, always one of the worlds most impressive civilizations and cultures known for "outpacing the rest of the world in the a...
with a 28 percent market share. The remaining market share of 15% is shared by a number of small establishments. The research also...
There have been hundreds of research studies and articles written on the competencies a person needs to be an effective global lea...
that did not surprise them. It was not surprising because what authors also found is that the Hong Kong education department-altho...
This 20 page paper discusses how behavioral scientists use statistics. The writer reviews three journal articles that discuss stud...
may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...
produced relaxed a great deal. The move toward a "market economy" from one that has been state-run has been slow, however ...
each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...
The question which looms is whether or not Citigroup has really displayed a sense of adaptability in its expansion there. On one h...
place China as the third largest economy in the world, the United States and Japan hold the first two places (Cheng, 2003). To be...
the U.S. market is worth its while economically. The question becomes, however, what will be the best aspect for this company. Qu...
Chinas "Exports to the U.S. rose 9.9 percent in the first seven months of 2008 from a year earlier after gaining 8.9 percent in th...
and put them to sound business use meant to be the only ones doing so. Business people did not recognize the value of competition...
well as the local factor conditions. The industry we will consider is the passenger aviation industry in China. This include all...
of the American debt. The Obama administration needs to formulate a concise and impartial view of the Chinese military and satisf...
Googles own definition of acceptability has been difficult in China. Google resisted Chinese censorship for some time, making a C...