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Essays 211 - 240

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

China Marketing of Oriental Flavored Pringles' Potato Chips

In eighteen pages this paper examines a marketing plan for introduction of prawn and Japanese steak flavored Pringles potato chips...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

PhysicianOffice Software Marketing Plan

experience and former medical office managers who know well the requirements of medical offices administrative needs and the chang...

Small Hotel Marketing

area. The listing s a small picture and then contact details, with a prices from tagline. The hotel needs to increase review by in...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

Planning a Career

needs, as seen with models such as Maslow and Herzbreg, recognise the interactive nature of the relationship (Huczyniski and Bucha...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

New Hair Gel Marketing

users can only to use a range of products based on their hair colour and need to accept that they are likely to have the colour fo...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Marketing Plan for Blue Breeze Wind Park

will loo at entering the current market with the ability to provide market demands that are not currently provided by other suppli...

Analysis Of Business Plan - Froghop

company. The plan writers also provide information and data on advertising on the Internet and the emerging mobile advertising t...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

A Proposed Oil and Gas Development

2. General Background to the Plan To consider any site and the environmental impacts have to be considered. This is not only the...

Developing a Marketing a Plan for a Fruit Juice Bar

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

Project Management and Planning a Party

take place regularly within the family, with the last major family gathering being a waiting two years previously. It was generall...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Business Plan; Azam in Canterbury

advantage of differentiation in terms of the food that is offered and control costs so that the restaurant is profitable, this is ...

MCBRIDE FINANCIAL SERVICES AND MARKETING

many types of research that McBride can rely on. Some suggestions include comment cards, focus groups, mail surveys and even telep...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...