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Essays 61 - 90

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Consumer Decision Making and Advertising's Influence

an empty cereal box, the broken dishwasher, the expiring car lease, a bad hair day . . ." (Ephron, 1998, p. 14). In short, it isnt...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Do Not Underestimate the Opposition: The Lasting Lesson of the Tet Offensive

shifting in the direction of the Communists. However, the brutal reality revealed during the intense fighting of the Tet Offensiv...

Managing Crises

(Daily Mail Reporter, 2011). He led 2,700 people to safety on September 11, 2001 but he lost his own life. In todays world, a cor...

Study of Deception Detection

In a paper of six pages, the writer looks at the detection of deception. A research proposal argues for the use of training that t...

Twelfth Night/Disguises and Deception

This essay argues that use of disguise and deception leads to both love and suffering In "Twelfth Night." Four pages in length, fi...

Justice and Tuskegee Syphilis Experiment

This essay presents the writer's reflections on justice and the subjects of the Tuskegee syphilis experiment, which is detailed in...

Beneficence and A Deadly Deception

This essay pertains to "A Deadly Deception," which is a PBS film that documents the events of the Tuskegee syphilis study, which l...

Vietnam War, The New York Times v. United States, and Striking a Balance Between National Security and the First Amendment

defeat unless they were forced to do so. If the U.S. was going to bring the troops home with honor, intensive combat missions wou...

Ethical Issues in Therapy

(APA, 2010). In this case, the issue could not have been anticipated. Standard 6.05 discusses bartering. Bartering is ethical if i...

Deception as Used in Psychology Research

man does not really understand what he is getting into and it does bother the sales associate a bit because he possesses a Robin H...

Faulkner: Spotted Horses and Barn Burning

about the less-than-illustrious Snopes clan of Yoknapatawpha County, a family that appears in most of Faulkners works. In both sto...

Friedman and Corporate Social Responsibility

standards is not specified and therefore, one must assume that the moral demands which are made by society or more important than ...

Star Wars: Jedi Apprentice, Deceptions

to investigate if the residents of a bioship are being brainwashed. (The term "padawan" is the Jedi term for "apprentice.") Obi-Wa...

Discussing Some of Geoffrey Chaucer's Canterbury Tales

in turn seduce the wife and/or daughter of the miller. In the end a ridiculous fight breaks out wherein the students seem to win, ...

A Hypothetical Letter Writen to Othello

an unexpected remark, as if to himself and not meant to be overheard, leaving you, Othello, intrigued and mentally disorganized (O...