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Essays 181 - 210

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Various 'Pickup' Approaches

In seven pages this paper considers how both genders employ 'pickup' lines in an outmoded meeting approach that is still being use...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

The Dark Side of Advertising in America

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

House of Mirth by Edith Wharton and Patriarchy

the century is likely to demonstrate far more social constraints and strict behavioural codes which mediate against gender equalit...

Life Analysis of This Boy's Life by Tobias Wolff

- Toby and his mother are escaping an abusive situation (one that, ironically enough, Tobys mother was used to, having dealt with ...

Differences in Gender in the Peasant Residences of Central Europe and Southeast Asia

tended to marry much earlier in Europe than in Asia. Both peasant groups seemed to have grown grain crops: rice in Asia and whea...

The Twenty-First Century and Advertising

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

The Role Of Food In Carol Shields' Novel "Swann"

kitchen, ultimately expressing the inherent fortitude that comprises the female spirit. Beyond the gender element of food in Shie...

Society and Natural Gender Roles

the natural world held many different dangers for communities or societies. With warfare men naturally went off to fight and women...

Public Health Advertising v. Direct to Consumer Advertising

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Gender, Identity and Communication

intuitive sense of a subject, but keep it to himself for fear of being made to feel "girly"-intuition is after all supposedly conf...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Low Context Culture And High Context Culture In Business

culture has a direct impact on communication, both verbal and non-verbal (College of Business Administration, 2005). Researchers h...

Thomas Laqueur's Making Sex Body and Gender from the Greeks to Freud

In five pages this paper examines the one gender theory argument of author Thomas Laqueur in Making Sex and also critiques the tex...