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Essays 31 - 60

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...

1996 Amazon.com and Strategic Alternatives

they believe they will, then return the remainder to the publisher. The publisher, in turn, offers the returned - and no longer n...

Strategy of Disney

which to compete. The success of the films have supported and created new markets, the Theme parks in the US are part of the Dis...

Marketing and its Value

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

Amazon.com Book Purchase

a student on a limited budget it is important to economise where possible. However, price is not the only goal. The student will a...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

A 2001 Financial Analysis of Amazon.com

July of 1995 with a mission to use the Internet in order to transform book buying into the fastest, easiest, and most enjoyable sh...

E-Commerce Trends

which is more widely acknowledged. The difference here is that the goods are reaching the end of the value chain and being sold to...

Tutorial on Electronic Commerce Quality Management

Research Approach Research will be conducted using the Internet, which provides a vast array of information from reputable source...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

N2K and CDNow Merger

customer wish list that the customer may want to keep updated and a gift registry (Anonymous PG). CDNow has worked out an agreem...

Information Technology and Amazon.com

In a paper that contains nine pages the utilization of IT in the ecommerce business enterprise Amazon.com is discussed. There are...

Amazon.com and the Competitive Advantage Represented by Technology

In five pages this paper discusses how Amazon.com achieves competitive advantage through technology in an overview of company deve...

Amazon.com and Its Problems

In five pages this paper discusses the problems that even a successful dot.com like Amazon faces. Six sources are cited in the bi...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Overview of Home Shopping Network

highest time period is usually January through March (Haber, 2000). He went on to explain that the quarters cannot be adequately ...

Amazon.com and IT Competitive Advantage

In eight pages this paper discusses how competitive and cost advantages are achieved by Amazon.com through the use of information ...

Internet and Music Sales

In twelve pages the business of selling music on the Internet is examined in a consideration of competitive advantage and a compar...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

A SWOT Analysis of the Amazon.com Web Site

customer could want in a very timely manner, and standing behind their goods and services, as well as standing behind third party ...

Business Models Then and Now

their computers (The history of Microsoft, 2000). Gates and his friends, including Paul Allen, soon became so fascinated by the ...

4 Entrepreneurs and Their Success

He operates his business with an overriding belief that: "whats good for the customer will ultimately turn out to be in the compan...

Why Amazon.com Works

well-laid out and easy to navigate. Across the top it has the buttons AMAZON.COM, which is the default, followed by MY STORE; SEE ...

Balance Sheets of Amazon.com

not itself unusual. A student embarking on a project such as this can easily find balance sheets for companies on the Internet....

Amazon; SWOT Analysis

search in the text for key words or browse the text for a taste go the book. This is allowing the company to compete more directly...

The Changing Competitive Structure of the Book Industry and the Impact on Amazon

kept it meant there would be less room for the popular stock. Large book superstores have not only bee able to offer choice but ha...

Book Industry PEST Analysis

This makes the selling of books and exporting of them across boarders easier and for retailers such as Amazon there are benefits i...

Amazon’s Value Chain

own premises. A similar model may be argued as existing with the marketplace sellers, thee goods are sold on the Amazon site, Amaz...

Case Study: V.G. Jones

area, and although Amazon has a first mover advantage there are few barriers to entry making it an easy to enter medium for busine...