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Essays 31 - 60

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Ethical Companies

others means considering other peoples feelings and interests. It means that the leader gives credence to the ideas of other peopl...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

A Major Digital Advertising Agency

London(Morrissey, 2010). They also have offices in New York, Sao Paulo, Chicago and Buenos Aires (R/GA, 2011). In that same year, ...

Overview of the British Advertising Agency Saatchi and Saatchi PLC

In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Americanism's Essence Through Advancement, Adaptability, and Adventure

the phrase "I came, I saw, I conquered" is, in short, the essence of the spirit of adventure, adaptability, and advancement that d...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Civilian Review Boards and Internal Affairs

This research paper offers a discussion of the characteristics of civilian review boards and internal affairs as methods for addre...

Requirements of a New Leader

must include some of the significant figures who have been involved in efforts that support personal accountability. Former Presi...

'The Pardoner's Tale' in Geoffrey Chaucer's The Canterbury Tales

In five pages the Pardoner and his characteristics are examined. There are no other sources listed....

Vincenzio Bellini's La Sonnambula

title character: The Pirate - telling us of tragic love, blackmail and murder. This young man was just warming up. The Stranger...

A Report on a Master Student

the learning process that are both demonstrated through the elements that determine her role as a master student and factors that ...

Defoe's Roxana and Richardson's Pamela

too closely: Roxana, for example, is written in a way which strongly implies that it is a true story, based on autobiographical el...

Coordination for National Security

America was attacked on September 11, 2001. The many American agencies that gather and analyze intelligence had missed the cues. W...

The National Budget and the Cost of Intelligence

This paper considers the cost inherent in having just one extra agency in the sixteen agencies that comprise our national intellig...

Agencies of Change

Caldwell (2003) developed a model of change in which there were four agencies of change; leadership, management, consultancy and ...

Reversing Beijing's Downward Tourism Trend

The writer presents presentation slides, writer as if from a PR agency, with a sales pitch to the Beijing Municipal Commission of...

Health Agencies and Regulation

and enforcer, taking on issues that are deemed to be in the public interest, but are not provided through other market mechanisms....

Nursing: A Review of Agency-Driven Support

health care depends not just upon knowledge of health care practices, but upon the successful business administration of clinics a...

Public Health Organizations

Both Winslow and Acheson make the link between society and health, and the role of social actions; a concept that was seen in many...