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Essays 121 - 150

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Advertising Hershey Chocolate

a small volume of "old," classic recipes from early in the 20th century, updated to take advantage of electric ovens with thermost...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Impact of Advertising

the news and entertainment media draw on advertising revenues for their operating budgets and this afford advertisers considerable...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Pregnancy, Childbirth Issues in Transcultural Nursing

This research paper pertains to various issues in transcultural nursing, such as support for pregnant women and characteristics of...

Subculture of the Amish

encourage that they remain distinct and separated from the mainstream world. Although there is considerable interaction between s...

U.S. Culture and Its Subcultures

the nuclear family. The travelogue is admittedly shaped by a Memphis environment that allowed black and white to peacefully meld ...

Assessment of the Performance of 5 U.S. Presidents

In eight pages this paper examines the characteristics, differences, and consequences that impacted upon the decision making of Am...

American Jewish Experience by Jonathan D. Sarna

In five pages this paper examines American Jewry's characteristics within the context of this anthology compiled by Jonathan D. Sa...

American Historical Contributions of Alexander Hamilton, Thomas Jefferson, and Benjamin Franklin

revolutionary Americans divided up into planter democrats and capitalist elitists. According to another school, the basic division...

1815 to 1860 U.S. Reform Movements

insert citation from Chapter 12). While Walden is even today held up as the epitome of how any individual can maintain and retain ...

American West and Its Important Traits

rich contrasts. According to Stegner, the West is America. This is very profound geographically and culturally, because ...