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Essays 121 - 150

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

The American Military and Asian Prostitution

In five pages Let the Good Times Role by Sturdevant and Stoltzfus is used to consider how U.S. soldiers victimized Asian prostitut...

Cultural Attraciton of Non Asian Males to Asian Women

In ten pages the reasons why Asian women have appealed to non Asian men throughout history are considered in terms of cultural sub...

A Creative and Fictitious Essay on an Asian National Viewpoint

In seven pages this essay creatively depicts an Asian's perspective around the turn of the century in the form of a Confucian Viet...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

An Article of Cultural Identity Issues Involving British Asians Reviewed

S. Johal's article 'Brimful of ‘brasia;' British Asians and Issues of Culture and Identity' is reviewed with an emphasis upo...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

The Pacific Rim's Economic Hardships

the region and the relative stagnation of other areas? II. What is the Western Pacific Rim? Before delving into the economics...

Racism from an Asian American Perspective

of racism, of course, are not limited to the U.S. History has proven, in fact, that multiethnic and multiracial societies in gener...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

19th and 20th Century Asian-American Gangs

7 pages in length. The existing and ever-growing power of Asian-American gangs during the nineteenth and twentieth centuries have...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Global Business Issues

7) Dollarization (i.e., pegging a foreign currency to the dollar), pros and cons. 8) Technology and its impact...

Asian Cultural Concepts and Social Research

What is interesting to note when viewing Fallows assessment is that the same elements that he critically views in terms of the Fil...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...