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Essays 211 - 240
seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...
rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...
even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...
nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...
program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...
quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...
the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...
Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...
a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...
areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...
close scrutiny from Wall Street. Looking specifically at Classic Airlines and the individual situation there are some worry...
online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...
of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...
Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...
Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...
Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...
flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...
Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...
the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...
to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...
the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...
which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...
offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...
value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...
that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...
Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...
Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...
retain a sustainable competitive advantage. Influence of the Marketing Mix Chan (n.d.) states that the marketing mix - the ...
AMR, in the meantime, is also a domestic carrier with a strong international emphasis. In an attempt to strengthen international o...
way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...