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Essays 61 - 90

Tylenol Marketing Mix - 4Ps

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

An Essay for Admissions into Pharmacy School

through volunteer work in community service programming. Providing a humane and compassionate response to the needs of others whi...

Influence Peddling: The K Street Project

Public Citizens Congress Project (Chaddock, 2003). According to Clemente, "The revolving door is becoming more comfortably establi...

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

U.S. Airport Privatization

In six pages this paper compares Europe's privatization of airports to the efforts undertaken by the U.S. Six pages are cited in ...

Second World War Participation of Japan

In seven pages this paper examines why Japan became embroiled in the Second World War conflict and its failed effort....

The Story of Alvar Cabeza De Vaca y Nunez

In five pages the exciting and tragic story of Cabeza and his Florida colonization efforts on behalf of Spain are discussed....

College Campuses and 'Greening'

action directed to control the spread of contaminants from industrial plants has waxed and waned. In 1992, the International Eart...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Avon's Transformation

and high touch" (Avon, The Net, And Glass Ceilings, 2006; p. 104) III. China will be a stand-alone business; North American and Eu...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Humanity and Its Efforts

which is the root of the word (The humanities: still vital, 2009). And humanism as we know it today grew out of the Renaissance, a...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Multinationals and Economic Marketing Considerations

Certainly, there are multinational corporations based in nations besides the US, but there are few if any at all that have not mar...

Incidence of Bribery in the International Business Environment

In ten pages international business is discussed with the focus on the incidence of bribery and efforts to curtail what has become...

An Overview of the American Express Company

In a paper consisting of twenty pages charge card and credit card markets are explored along with trends including Visa and Master...

Failures and Successes of Halting Global Warming

In three pages this paper considers among other topics alternative fuel utilization and international policies that are consistent...

Global Expansion and Marks and Spencer

becoming more competitive, or the goods are in a mature market, with decline profits, there may be a need to find alternate market...

Discussing International Arbitration

up most of the 1990s, involved Netherlands-based Benetton and its problems with Hong Kong-based Eco-Swiss. The other case, Mitsubi...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...