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Essays 331 - 360

An Article on End of Life Preferences Critiqued

nursing research. Summary of Study The study sample consisted of 119 adults recruited from a variety of settings in Connecticut,...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

Dakota and Uptown Brands of R.J. Reynolds and Ethics

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Comparing Branded and Generic Drugs

The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

Anticoagulants Brand v. Generic

In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...

Assessing a Potential Price for an Equities Future Contract

market price is $42.03 at the close of business on the 8th November 2006 (Yahoo Finance, 2006). This would mean a price of $420.30...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Ways to Launch an International Brand Name Hotel

This 3 page paper discusses three ways in which oen can start an international brand name hotel. The methods include direct mail, ...

How To Successfully Franchise in East Asia

East Asia. The student has posed 4 ideas form a literature review, these are that P1. The success of international franchising ...

Trinidad and Tobago Tourism Branding Strategies

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Training Considerations for Preparing Dealers to Sell An Italian Brand of Short Wave Radio

aficionados. 3. Arrange for an Outside Trainer to Develop and Administer a Training Program Some distributors of consumer e...

Al Ries and Laura Ries' The 22 Immutable Laws of Branding Reviewed

and the law of singularity. These are the laws that al give an impression of the way that branding is approached, but to get a bet...

Chapter Review of The 22 Immutable Laws of Branding

and they do-in the short run (Ries, 2005). "But in the long run they undermine their brand name in the mind of the consumer" (Rie...

Brand Values and Design Relationship at Nike

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

Preestablished Brand Relaunching

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

The First American by H.W. Brands Reviewed

all fire breathing radicals like Samuel Adams (Review of Brands, "The First American, 2004). And...

Research Proposal for Sri Lanka's Re Branding

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

Putting Company Brands on the Internet

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...