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Essays 61 - 90

CUSTOMERS AND BRAND RELATIONSHIPS

(approximately $1,600 million in 2006) (MarketWatch, 2008). Also, as of this year, the company is the main sponsor for NASCAR, whi...

Juicy Red Tomato Company Case Study

findings of the first consultant are that JRT need to invest in both the managerial and front line staff and need to improve commu...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

Gustave Flaubert's Madame Bovary and Faithfulness

we learn that she began to take an interest in Catholicism, but this opportunity to adopt a genuine faith soon gave way to a passi...

Analysis of the Themes in The Kite Runner by Khaled Hosseini

that saw people for who they were and was blind to the social status they maintained. For him, honor was not a learned behavior; ...

Reich's "The Future Of Success: Working And Living In The New Economy" - Brief Chapter Overview

value amidst an ever-changing social landscape may present opportunity on the one hand but as Reich (2002) points out, it also ref...

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Restaurant Compensation Scheme Development

Compensation is described by Oxford English Dictionary as "Something, such as money, given or received as payment or reparation, a...

Sainsbury, Competition, and UK Supermarket Industry Loyalty

to create repeat business. This may be seen as one of the reasons why and how Sainsburys, for a period, was the dominant UK superm...

HRM Startup Strategy Development

practical skills these may also include personality traits. The use of competency models can be used at several stages of the empl...

A Comparison of Two Major Characters in Literature, Sophocles' Antigone and Shakespeare's Hamlet

the king is furious at his sons interference. The king asks if the reason he has come was to save Antigone. His foreknowledge, whi...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Fitness Industry and Employee Motivation from a Manager's Perspective

in the contemporary fitness workplace must also include an attractive compensation arrangement as added incentive. Levin (1...

Kawabata's 'Beauty and Sadness' and Pa Chin's 'Family'

strongly influenced by foreign attitudes and ideas, and undergoing some difficulty in reconciling these new cultural parameters wi...

Boots' Loyalty Care Effectiveness Assessment

to gain greater knowledge of the individual customer in order to offer more meaningful products and services. Though the organiza...

The Tragedy of Julius Caesar by William Shakespeare and the Characters of Portia and Calpurnia

A lioness hath whelped in the streets; / And graves have yawnd, and yielded up their dead; / Fierce fiery warriors fight upon the ...

Answering Cold War Questions

arms in Germany, which appeared to Stalin that the US was rearming that country. He was enraged at this perceived betrayal (Vidal...

Place of UK Loyalty Cards

grocery chains in the US avoid the use of such loyalty programs. In the United Kingdom, most of the leading grocery chains have a...

Filial Loyalty and Confucianism

In five pages filial loyalty and its importance to Confucianism are discussed with a literature review providing an examination of...

A Harvard Case Study and an Analyst's Dilemma

It would leave B&B in great jeopardy. Marys dilemma is whether or not to tell Steven about the information her friend gave her in...

Moral Reasoning Case Study Evaluation

fact, it seems that both are taking the noble road and one wonders why anyone would succumb to the pressure of signing a paper tha...

William Shakespeare's Merchant of Venice, Much Ado About Nothing and Issues of Gender and Loyalty

makes men the center of her life. In fact, Beatrice makes it clear that she has no wish to marry, and thinks very little of most ...

Bard's Personality as Reflected in His Plays

were specifically constructed to entertain royalty, it was the impassioned actions of his characters that leave little doubt that ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ...

The Heroism of Beowulf

The writer argues that Beowulf can be seen as an archetype of the ideal hero, and that his deeds have come to be considered as a m...

Romeo and His Friend Mercutio's Opinion of Him

through. Romeo is very serious about life and his feelings, sometimes too serious for me, I must admit. But, while my life often...

Corporate Loyalty and the Changes in Employer and Employee Relationships

in which the new capitalism is developing has had primarily negative influences on the relationship between worker and company, an...

Maturity, Loyalty, and Friendship in The Wind in the Willows by Kenneth Grahame

inner struggles that can be set free through no other means than verse. Indeed, the adventures of the Mole, Water Rat, Badger and...

Punishment and Dignity

not account for ways besides state punishment in which the unfair advantage can be offset. When the theory is modified so as to a...

Principle Theme of Antigone by Sophocles

men...so that we must obey in these things" (Sophocles, 2002). Antigone makes it clear in her reply t hat she is fully aware that ...