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Essays 151 - 180

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

incentives such as the provision fridge units and in store promotional materials. Distribution of the bottled, caned and the conce...

Coke, Pepsi, and the Beverage Wars

attention of the customer. While one uses nostalgia, one uses the most contemporary icons. One is blue and one is red. One is t...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

Overview of Frito Lay

In eight pages Frito Lay's overview from its beginnings, 1965 Pepsi merger, and today's corporate restructuring are examined with ...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Cola 'Wars' Between Pepsi and Coke

In two pages this paper examines Coca Cola's 1985 'new formula' and 'the Pepsi challenge' in a consideration of the 'cola wars,' p...

International Development and Business Ethics

In twenty one pages international development is discussed regarding major issues and the ethical questions that inevitably result...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

School Pepsi Cola Vending Machine Controversy

New York dumped all soda pop and offers only "100 percent juice drinks from Snapple" (Watson, 2004). In January 2004, Los Angeles ...

Jack Maple's Crime Fighter

In five pages Maple's book is critically reviewed and lauded for its thorough research and is described as an essential read for t...

Herbal Remedies and Natural Cancer Fighters

This research paper examines common herbal, dietary, and natural alternatives to traditional cancer treatment. This thirteen page...

Indian Fighter, Politician and Hero the Life of Davy Crockett

Carolina to what is today East Tennessee to settle in fresh territory (Davy Crockett). In 1777, while his older sons were fighting...

Legal Problem at Lead Balloon

ratified after the company is formed, placing the agreement in some type of formal arrangement. However case law dictates that it ...

Business Contract Law - Case Study

per unit. The contract did not have any clause allowing Verbeek to sell the units to a third party. However, given the facts of ...

Bottled Versus Tap Water: Environmental Impact

transport. Moreover, it is a lesser threat than its plastic counterpart when reaching its final resting place in a local landfill...

Jet Blue's Transformational Leadership

heavily traveled routes are the ones that most customers want to fly. Rhoades commits JetBlue to caring about customers. The end...

Should the U.S. Sell Jets to China

Peoples Liberation Army is looking at the aircraft with both awe and disdain. The jet he describes is Chinese owned and registered...

THE STRATEGY OF JET AIRWAYS

(Caswell, 2008). Jet Airways has also been working on flying direct to various international destinations, though the recent econo...

Habell-Pallan & Romero/Latino/A Popular Culture

and those Latino(a)s who are perceived as "white." The student researching this topic is encouraged to offer a personal opinion ...

Matrix Evaluation Point Justification

Further, the Executive Summary should provide cost information in enough detail to give decision-makers an accurate view of how mu...

High School Students: Reasoning

or concepts being classified" (Maxwell, no date). Critical reasoning is a form of logical thinking where conclusions are drawn f...

Carol Gilligan/Female Moral Development

and sweet, she becomes increasingly corrupted by her exposure to "the Plastics," which refers to the clique of the three most pop...

Arguing against Klein's No Logo

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

An Evaluation of Australia's Corporation Law Reform Program

balance the law seems to be fair, there are some stringent requirements which hinder the process of doing business. In evaluating ...

Utilitarianism: The Views of Bentham and Mill Compared

matters and this aspect of Benthams theory is called hedonistic utilitarianism ("Utilitarianism," 2005). Bentham (1988) further s...

The Juvenile Justice System

behavior. Letting them go, or sanctioning them with only community service, may be too lenient. Even so, some small gestures will ...

Christology/Who do you say I am?

Jesus was more divine than he was human (Meacham 40). The issue that underscored the early ecumenical councils, once incidental ri...

Christ's Teachings and the support of Gregory of Nyssa

a Prophet. Gregory makes a case for Christ as well as for the fact that the bible should not be taken literally. Of the latter poi...