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Essays 271 - 300

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Southeast Asia's Tourism Industry

and Visitors Association, "secondary cities tend to display the most initiative to sell themselves" (Bake, 2000, 65). PROBLEM 1 ...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

Current Thinking and Management Issues Regarding Corporate Governance

sort through the shards of Enrons collapse, the concept of corporate governance can make a difference in many areas as it enhances...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Dell Computer Corp. Marketing Plan

The writers mission statement within this perspective is that by using this situational analysis in an effective manner they will ...

Won Ton Company Recommendation

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

Science, Technology, and Public Relations

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...

General Marketing Overview

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Great Men of Industry Andrew Carnegie, Cornelius Vanderbilt, James Duke, and John D. Rockefeller

In seven pages this paper discusses how the Industrial Revolution in America was shaped by these corporate kingpins....

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

Organizations and PR

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

Odwalla Incorporated and PR Dilemma

In four pages this paper examines the problem of e.coli bacteria found in Odwalla apple juice products from a public relations per...

PR Professional's Interview

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

PBS and Marketing Efforts

stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...

Economic Issues and Public Interest

moreover, is wasteful of resources that could be better used. New coalitions are constantly emerging to either challenge or suppor...

Catch 22 of Corporate Financing

In five pages this paper discusses the issues involved with U.S. corporate public traders, noncompliance SEC and NYSE regulations,...

Frequency Spectrum Scarcity Theory

Spectrum Scarcity Theory. The Telecommunications Act of 1996 is one negative reflection of the Frequency Spectrum Scarcity ...

Identity and Image in the Corporate Sector

influenced a large number of people when they were choosing a new car. Many would not even consider buying one of these cars due t...