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Essays 481 - 510

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Strategies for The Zune

had a dominant market share. The unit had been developed in order to be attractive ad compete head to head with the iPOd. Microsof...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Social Issues in Brazil

wealthy elite and a massively poor population; women are making strides but injustice and problems based on gender are rampant; an...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Unfair Treatment of Brazilian Indians

celebrations, for example, the calls made by the organization Comissao Indigena 500 Anos actively opposing the celebrations (Lupiy...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Entrepreneurship And Human Capital

insofar as the ability is increased and enhanced through education, experience, training and so forth (Klein and Cook, 2005). When...

GE Strategy Plan

near Clemson, South Carolina takes its water from a local stream; uses it; treats it; and returns in cleaner than it found it. Ai...

Paulo Coelho/The Alchemist

he meets, as well as the lessons that he learns. This plot sounds simplistic and stereotypical, and in many ways this is true; how...

Texas Politics: The 1930s to the Present

seems that he believed originally that the tax revenue was enough, but in the end it turned out that a raise in taxes was in order...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Brazilian Samba Music

de enredo" to the more "relaxed guitar and rhythm variant" of song samba (Clifford). Sambas earliest beginnings can be traced to t...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Brazilian Educator Paulo Freire's Works

In six pages this paper discusses how contemporary social thinking was affected by Brazilian literacy champion and educator Paulo ...

The Ecosystems of Brazil

distinct American Indian cultures (McDermott, 1998). Approximately one-half of the worlds terrestrial species of wildlife live in...

Investment Comparison Between Pepsi and Coca Cola

In eight pages Pepsi and Coke are compared in terms of investment potential with PE ratio dividends, share prices, and discount ra...

Brazil's Machismo

In ten pages this report discusses the profound impact of Brazilian men's machismo on the country's women and children. Eight sou...

Honestly Appraising Political Opposition in Binka Le Breton's A Land to Die For

Journalist Binka Le Breton's investigation into the assassination of Brazilian priest Josimo Morals Tavares consists of seven page...

A Light Coke Commercial Analysis

In six pages this paper examines a commercial for Light Coke and then provides an analysis that considers messages, production val...

Martial Art of Capoeira

In a paper consisting of twenty three pages the culturally complex Capoeira martial art is examined in terms of its Afro-Brazilian...

Case Study on Best Bikes

In eighteen pages this student submitted case study involves a fictitious Brazilian company and is analyzed in terms of PESTEL, va...

Minas Gerais, Brazil and Slavery

dominate the picture, and that the figure of the miner with hundreds of slaves is a myth.4 The scholarly confusion may have arise...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Hedging as a Practical Consideration

In eleven pages this paper discusses how hedging to enhance profits or reduce dealing risks may be used by international companies...

Coke Leading Pepsi in Soft Drink Success

associations between a person and the brand selected, including product identification. According to Falling (2002), each brand mu...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...