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has been trading for more than 40 years, with a business that has expanded to cover much of the US, flying domestic routes and kee...

background information and applying a number of theories to explain the way in which the industry operates. This will be useful in...

customer service (Southwest, 2012). The firm has been highly regarded by investor due to the strong financial results that have be...

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

highly motivated workforce is Southwest Airlines. Lieber reported that Herb Kelleher, Southwests CEO, makes sure his employees bel...

is so important to this case is because it does not follow a normal path. Vilcassim & Kadiyali (1999) explain that a company react...

Worth Regional Airport Board files a suit against Southwest to stop them from operating out of Love Field, which was the downtown ...

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

the U.S. Department of Transportation gave a name to the phenomenon - the Southwest Effect (Southwest, 2003). It refers to the con...

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "...

French journalists are less aggressive than their American counterparts. They tend to listen quietly and not contradict politician...

it enters new markets on the basis of customer request and careful cost and potential revenue analysis, but it still is listed as ...

sale in which passengers can fly "for $39 to $149 one-way with 14-day advance purchase" (Southwest.com, 2005). Southwest is...

demand for the services may increase if they are demanded, but at the very least there is no economic pressure on consumers to red...

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

in finding leaders are exemplified in Mr. Weldons history with the company. He joined Johnson & Johnson in 1971 as a sales repres...

In five pages this paper examines how Southwest Airlines can be finely tweaked for the future while retaining its competitive ad...

In five pages this paper presents a corporate history and financial analysis of Southwest Airlines that includes market ratios. S...

be able to contact the company easily, to be given correct information and support and paid commission. * Other airport users will...

In eight pages this paper examines acquisition advantages over startup, Porter's Competitive Strategy, and the marketing effects o...

In five pages Vroom's model of expectancy is applied to Southwest Airlines in a discussion of its successful employee motivation. ...

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

In ten pages this paper examines the effective marketing strategy of Southwest Airlines which helps it maintain its competitive ...