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Essays 181 - 210

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Magazine Fashion Content and Target Marketing

magazines, unlike the female fashion segment. Magazines such as Cosmopolitan and Essentials, both of which have a female target au...

Group Dynamics Critique for End of Term

Group Dynamics projects the student undertook during the term are examined in this end-of-term critique. Includes decision making,...

THE ECONOMICS OF PURCHASING A HOUSE

market, or demand is huge (as it was during the mid-2000s, then prices will be higher and product harder to find....

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Computer Software and Hardware Purchasing

the DRU-810A Double Layer & Dual Format DVD Burner that is manufactured by Sony and sells for $61.95 ("PCCConnection," 2006). Wh...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Ethics and Making Decisions

to be stopped by the police following a fight then it is easier to make the decision to report him, rather than if the explanation...

Visions Instruments Company Accounting Case Study

Fixed costs Rent 15,000 15,450 15,914 Power 1,000 1,030 1,061 Dies 10,000 10,300 10,609 Maintenance 3,000 3,090 3,183 Supplies ...

Career Choices and Ethics

set of rules that violate an individuals quest for independent judgment. In truth, ethics represent moral perspective, which, whi...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

their goods, and while the UK may have controls, many other countries, especially developing countries, do not have those controls...

Financially Relevant and Irrelevant Influences in a Decision Made at Autozone

as a deterrent to other who may try and make a fraudulent claim. However, it has been estimated that the amount that is saved as ...

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Purchase Decisions and High and Low Involvement

as well as the physical need (Hooley et al, 1998). A product is rarely bought for what it is but for the need that it will satisfy...

Ethics and Communication

2. Posture is also an important element of non verbal communication. The way an individual sits or stands and places their hands w...

PURCHASING QUESTIONS -- PETSMART

Focuses on environmental forces that might impact purchasing decisions for products and services at PetSmart. There are 3 sources ...

SOA or Standardized Systems - A Healthcare Case Study

The writer looks at a decision which needs to be made by a healthcare organization to determine which type of system would be most...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

History of Minimum Wage, Supreme Court to Rule on ACA

in the current minimum wage of $7.25, which became effective on July 24, 2009 (WHD, 2011). This history is also characterized by t...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Measurement Inc. Decision for Purchasing a Computer System

than sixty employees, four managers and a senior manager who reports directly to the president of the company. This senior manage...

PURCHASING A HOUSE: A DECISION IN ECONOMICS

Offers the economics that go into buying a house. There are 5 sources listed in the bibliography of this 10-page paper....

DECISION TO PURCHASE A HOUSE

In this paper, weve been asked to outline parameters when it comes to the decision-making process of buying a house....

IS Purchase Decision by a Company

In ten pages this paper considers a hypothetical scenario in which a company must purchase a wireless system to meet its needs wit...