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Essays 361 - 390

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

URBAN OUTFITTERS - PRICING, SALES AND CULTURE ANALYSIS

to customers that Alexandra Biesada (2008) dubs as "metropolitan hipsters." In other words, younger people, typically unmarried, h...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

Wal-Mart Organizational Culture

(Biesada 2009). Sam Waltons heirs still hold a 40 percent share of the company (Biesada 2009), which gives the family the controll...

THE COST AND BENEFIT OF BLOGS

linked to other blogs (Heires, 2005). This is the upside of blogs - employees can share brainstorming, information, and e...

Intel And The New CEO

ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic changes and it took ...

Creating an Individualized Corporate Identity for a Hotel

the core logo is shown below in figure 1, however, it is also used in different formats. The web pages see this core image, but al...

Unethical Executives

timeline overview identifies who was involved and what was happening. Andrew Fastow was appointed finance executive in 1997 and sh...

Student Case Study on the Seventh Week of a New Product Launch

To break even in period seven we need to divide the amount outstanding at the end of that period by the contributions to get the n...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Comparative Analysis of Gateway and Dell Computer Companies

In thirty two pages overviews, mission, goals, and corporate visions of these conglomerates as well as current data, inventory con...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Fast Food Industry's Chicken Market

that will continue until 2005 (PG). One of KFCs competitors, Boston Market, came on the scene originally as Boston Chicke...

George W. Bush's Economic Policies

This research paper offers an overview of the George W. Bush administration's economic policies. The writer addresses issues assoc...

Airline Competition Between Airbus and Boeing

In two pages Airbus and Boeing are examined in an overview that includes corporate history of each as well as their industry rival...

The Use of a Variety of Accounting Elements in Business Operations, including Financial Statements and Cash Flow Statements

5 pages and 3 sources used. This paper provides an overview of the process of financial management in the corporate setting, with...

TQM Implementation

levels of the company" (Agility Centre, 2002). TQM has also been referred to as a "Customer-Driven Quality Management" approach (H...

A Nike Inc. Corporation Overview

Do It" campaign had been introduced in 1988 (1996). It was in 1992 that its first real store opened and was dubbed Niketown (1996)...

Business Ethics Violations

after he heard about a pending takeover from a law partner. Because OHagans firm was not employed by Pillsbury but rather, was ret...

History and Financial Position of Microsoft

the company, its marketing abilities and finances. Through this paper, well try to prove that despite the challenges the company h...

US of the 20th Century and Industry

industrial revolution did to some extent "undermine merchant capitalism" (Whalen, 2001) . Profit motive was ever-present and so th...

Ethics and Leadership

played on only a few decades ago. More automation, faster communications and a global outlook have increased the need for leaders ...

Competition Landscape for AT&T Wireless

while yet keeping the number of competitors at a manageable level. As a much smaller country (and one other than the US), J...

Increased Corporate Governance and Auditor Independence

At the time, the SEC had examined the reports of many publicly-held companies and had required more than 100 to restate their resu...

Japan's Commercial Environment

have fallen and the general performance of the economy. In 2001 the GDP was $4,146.30 billion, in 1997 this was $4,200.00 billion,...

SWOT Analysis of Oxford Health Plans Inc.

are affiliated with 32 hospitals. MedSpan, Inc., has 51,00 commercial members and 22,000 self-funded, members. The acquisition exp...

Hostile Takeover of RJR Nabisco

Corporate profitability and financial ratios are examined in this overview of RJR Nabisco's hostile takeover and consists of seven...

IS and Virtual Workteams

in the 1980s as manufacturing in all industries underwent excruciating change. In many ways, the mechanics of forming and managin...

Corporate Governance Perspectives and Agency Theory Application

In a paper consisting of seven pages maximizing profits in a business management perspective is understood through an overview of ...

Overview of PeopleSoft, Inc.

In twenty three pages this paper examines PeopleSoft Inc. in an overview of its corporate history, successful leadership of Chief ...