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Essays 31 - 60

eCommerce Strategy of Dell

In five pages Dell's corporate rise within the personal computer industry is assessed in terms of its ecommerce strategy. Four so...

4 Entrepreneurs and Their Success

He operates his business with an overriding belief that: "whats good for the customer will ultimately turn out to be in the compan...

Compaq vs. Dell

delivered through old and tired methods. The very nature of the Internet has contributed to the success or lack of it for m...

DELL AND BEGINNING STRATEGY

1983 to study pre-med, was also establishing a business that sold random-access memory (RAM) chips and disk drives for IBM PCs (De...

Strategic Plan for Dell

computer users - and therefore buyers - insist that they will not purchase another Dell computer unless and until Dell provides so...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Channels of Direct and Indirect PC Marketing

In a report consisting of fifteen pages this paper evaluates the pros and cons of the direct and indirect channels of marketing em...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Overview of Dell Computer Corporation

In eight pages the computer industry with emphasis upon Dell Computer Corporation is the focus of this examination that includes s...

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

Competition Between Compaq and Dell Computers

In six pages this paper examines whether Dell Computer will take advantage of Compaq's difficulties and become the largest persona...

Profiles IBM Apple Dell

This essay provides a brief history and recent performance of IBM, Dell, and Apple Computer. The paper begins with a discussion of...

Dell Case Study

sales activities this is needed to create and build in existing competitive advantages which have been eroded,. It should also be ...

The Hewlett-Packard Acquisition of Compaq

put together provide a full range of consulting and product support, including the commercial server market. In addition to this t...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

Formation and Changing of Opinions

the surgeon general is mostly respected, when it comes to running shoes, his or her knowledge probably wouldnt be very persuasive....

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Hewlett Packard and Dell Printer Wars

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

Dell; Potential Independent and Dependant Variables

increased 49% over two years, well ahead of sales level increases (Byrnes et al, 2007). Therefore, the main problems for Dell ar...

The Dell and Apple Websites

these main headings brings up a drop-down menu that goes into further detail. For instance, under "Notebooks," the choices are "Ho...

Saudi Arabia and the Exportation of Computers

resellers with some direct sales to individuals. Increasingly, direct sales primarily result from Internet exposure. Acme ...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Computers and Their Early History

In five pages the computer's early history is discussed. Five sources are cited in the bibliography....

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...