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Essays 301 - 330

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

London Ambulance Service's Project Management Failure

though success factors. Four main areas are considered for the classifications of success factors, these are the factors that a...

General Medical Services Contract, National Health Service, and Practice Nursing

practitioner surgeries are run by practice nurses, only making referrals to other members of the healthcare team when required, Th...

Public Services' Accountability and Performance

that in many organisations there is only the provision to measure these immediate results, as many of the wider impacts may be dif...

Private Delivery Service Carriers' and Competition for the United States Postal Service

In a paper consisting of eleven pages this paper discusses the competition the United States Postal Service receives from United P...

Restaurant Services' Outsourcing

for other restaurants. In todays highly competitive atmosphere however, outsourcing has even come to the restaurant industry. ...

Dept. of Health and Human Services' Organizational Structure

nurses and other hospital personnel spend more than 30 minutes doing paperwork for each hour they provide patient care (Brown, 200...

Evaluating UK Fire and Rescue Service's Disability and Race Policy

for many others it will not. Severe dyslexia is classified as a disability under this act (Dyslexia Association, 2004). If we are ...

Workplace Retention in Social Services Jobs Child Protective Service Social Workers

20 pages and 30 sources. This paper relates the issue of workplace retention for workers in child protective services. This pape...

Accounting Services’ Computerization and How the Industry Has Changed

in the New Millennium). Computerized records not only eliminated the constraints imposed by these paper reports generated only at...

Needs Assessment for an Administrator of Patient Care Services for Women's Healthcare Services

often impacts the health and well-being of other members in a family (Miami Valley Hospital, 2004). As a result, the Womens Healt...

Medical Services' Supply and Demand

In six pages physicians and medical services are examined in terms of their classification as inelastic products and the effects o...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Making Management Decisions and IS Technology

a component of DSS has led to the development of a general framework for the integration of both DSS and software agents. These r...