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Essays 61 - 90

Logistics and More

As globalization continues to increase, global supply chains become more complex. Executives are faced with many challenges. This ...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Obligations of MNC’s in Developing Countries

that there is a clear and morally relevant dividing line between humankind and the rest of nature, that humankind is the only prin...

Article Appraisal; Can a developed country’s maternal mortality review be used as the ‘gold standard’ for a developing country

the UK (England, Wales, Scotland and Northern Ireland). This was published by the government in 1998. To make a comparison betwee...

Exporting to China

the way that the market needs are likely to develop. To do this we need to look at the macro environmental factors, an assessment ...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Technology In The Management Of Distribution Companies

have to be put into the system by the logistics management of the company. A major benefit has been increased efficiency with the ...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Supply Chain Standards Improves Management

outcomes of standards are "to streamline interaction throughout a supply chain, to speed up transactions, and to reduce inventory ...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

Training for Adults in Supply Chain Management

stage of development of the learner. Both young adulthood and middle-aged adulthood (Hsu, n.d.) age groups are likely to be repres...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Market and Firm Influences

consider which The Childrens Place firs into the childrens retail industry. There are four major market structures which may be o...

PROCTOR & GAMBLE-VERTICAL INTEGRATION

the direct channel of distribution. Another question we need to address is whether sales through the direct-to-retail distribution...

Article on Allocation of Costs

by the project, use of department that are using those resources. In the case of all costs being allocated to a single project or ...

Supply Chains that Offer a Competitive Advantage

This paper is about one of the companies that is praised for their supply chain management and transportation systems. They are un...

POTENTIAL BENEFITS AND CHALLENGES OF ONLINE DISTRIBUTION CHANNELS

to the customers (Knowledge@Wharton, 2001). At first, customers would flock to such a system - the Internet-savvy ones, at any rat...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Case Study of Gino SA Expansion

itself. Additionally, Gino is already situated to take over the market share by having a line of over 50 industrial burner product...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Distribution Channels of Tablet PCs

costs, by taking control of the delivery they are also able to exercise more control over the schedules choosing their carrier and...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Argentine Exporting of Security Systems

would suffer a loss (U.S. & Foreign Commercial Service And U.S. Department Of State, 2004). Because of this risk, it is easier for...

FedEx Kinko's Distribution Channel Strategy

project, which provides free software downloadable from FedExs website. Rather than printing a file and then taking it either to ...

Distribution Channels for Sirius Radio

Sirius-ready audio equipment is sold, all the purchaser need do is subscribe to the Sirius service. This is similar to the method...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...