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Essays 61 - 90

Descarte & the Somatic Marker Hypothesis

This essay addresses Descartes and the error known a the somatic market hypothesis. In this discussion, the writer differentiates ...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

Literature Review for Use in a Project on Leadership in Kuwait

or values. It is by understanding leadership and its influences that the way leadership may be encouraged and developed in the con...

Planning and the External Environment

met. To consider the way planning takes place at all levels the process itself and the approaches can be examined. Mintzberg (et...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Citigroup, A Merged Company

to be no end in sight as to the companies within this industry merging to create humongous banking and financial corporations. Ci...

Citigroup and Return on Equity

Citigroup has been creative - legally - in finding benefit in potentially draining situations. An example lies with its IPO of Tr...

International Business and Bank Selection

and we do" (Reason, 2003; p. 79). In the early years of the new century, the organization also was found to be implicated in seve...

A Look at Two Mergers

the FTCs complaint is true, "alleging that the systems three hospitals extracted huge price increases from payers after the deal a...

Employment Outsourcing

II. OFFSHORE IMPACT The growing trend of outsourcing (also called offshoring) IT services beyond United States borders is s...

U.S. Banking Industry Comparative Analysis of Dollar Exchange Rates and Increasing Interest Rates

the same, but the manner in which they accomplish those things have not. Neither have the venues in which they operate, as global...

Bank of America and Citigroup Financial Questions

accounts for 2007 (which are the latest available). When looking at the Bank of America the trading assets are worth $162,0643, t...

CITIGROUP AND CHANGE

(Ramirez, 2010). But the organization is still in the process of changing - if we examine the Lewin Change Model of unfree...

Citigroup in 2006

strong acquisition skills (Citigroup, Inc. SWOT Analysis, 2005). * Strong resilience has enabled Citigroup to grow and prosper eve...

The WTO, China and Citigroup

of the Chinese economy may be profitable for retail banking, there are far more individuals not in need of Citigroups services tha...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...