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Essays 391 - 420

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....

Market Demand Forecasting and Marketing Simulation I

worth everything theyve directly paid for it. That was the leading reason for keeping the price lower than it could have be...

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

Target Corporation's Marketing Audit

be a part of the company; customers are made to know their value to the company. Investors appreciate Targets strong growth and p...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Florida Atlantic University's College of Business and Strategic Auditing

linked to the national economy as enrollment increases during times of economic recession and tends to decline when the economy is...

FedEx Marketing Audit Planning

changes be attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, ...

Cingular Wireless and Diversity Audit

number ten overall, but first for Latinos (Ang, 2006). DiversityInc bases its determination of a companys commitment to di...

Audit Documentation Standards

& Fischbach, 2002). Another requirement is that the documentation must meet effectiveness tests (Wittington & Fischbach, 2002). Al...

Fraudulent Financial Statements and Detection Through Techniques of Data Mining

In seventeen pages the ways in which data mining can detect fraudulent financial statements in auditing and accounting businesses ...

Acme Hospital Project Plan Forecast

As scheduled, the project will begin on June 27, 2006 and end on August 10, 2006, for a duration of five weeks. No more than...

A Forecast of Project Management Trends

be traced back to something akin to a lack of understanding regarding the process (2005). An audit team helps to correct such pro...

Moral Decisions, Tax Shelters, and Sprint

about tax shelters offered by E&Y to Spring executives (Verrault et al, 2004). Earlier that year, the Wall Street Journal, among o...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Impact of Audits on Accident Rates in Hong Kong/A Research Proposal

for all industries the rate is only 17.7 accidents per 1,000 workers (LegCo Panel on Manpower, 2004). The improvement should not...

Coca Cola's Marketing Audit

of 2005 (US: Coke lowers earnings and sales expectations, 2004). All of Coca-Colas "numbers" - current ratio, earnings per share,...

Increased Corporate Governance Effects Assessment

the long term. A third hypothesis is that these sustainably-minded organizations outperform non-Index firms over the long t...

Auditing, Accounting, and the Effects of Technology

Technology, plus the growth of international business, have had a huge impact on this industry, and in this paper, well examine ho...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Application of Auditing Techniques of Information Systems

of the details of transactions as well as balances ("Is Auditing," 2004). CAATs may also produce a large range of audit evidence ...

Strategic Audit Analysis of Wal Mart

and grocery stores and 540 Sams Club warehouse stores (Biesada, 2004). Despite the sluggish economy, Wal-Mart realized a 4.8 perce...

Project Process and Stages of Time Estimates and Attendance

and documentation to be given to owner, review each requirement against finished product. Project acceptance criteria review betwe...

United Kingdom Business and Environmental Issues

demand for development and the protection of the environment" As such this can be seen as an attempt to regulate and bring togethe...

8 Points of a Productivity Audit

take form. During necessary organizational strategy revisions, the mission statement is one of the first documents addressed; by ...

Abitibi Consolidated; Environmental Audit

terms of the intensity of production the level of emission per tine of tonne of paper that is produced this is a 48% reduction be...

Auditors' Value

Changes that were required as a result of audit findings were found to have "an overwhelmingly negative effect on preaudit net ear...

Security Survey

well. Parking is at a premium as is the case on the fringes of most large universities, and there is a great deal of foot traffic...

Auditing Intangible Assets

It is only by auditing that the real value when auditing is undertaken tests need to be put into place to ensure that values repor...

Accounting for Goodwill

of merger or acquisition. FASB 141 "supersedes APB Opinion No. 16, Business Combinations, and FASB Statement No. 38, Accounting f...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...