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Essays 271 - 300

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Marketing of Microsoft

to reach acceptable terms with Digital Research, they chose to work with Microsoft. As Microsoft did not have an operating system ...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Learning Enhanced Through Music

pick to be at the heart of a scientific controversy. Yet, he is one of the principal researchers into the Mozart effect. Perceivi...

Climatic Effects of Global Warming

In five pages global warming is examined in a consideration of various climatic effects with such topics as pollutants and the gre...

Child Abuse Hypothesis

example offered by Rubin and Babbie concerns an hypothesis that proposes that clients are more satisfied when a written contract i...

U.S. Cotton Subsidies and Economic Impact

and so need far less human labor input to bring their cotton to market. The high costs of farming in the U.S., however, likely wo...

Financial Institutions and the Impact of Agriculture

In a paper consisting of fifteen pages the agricultural market uncertainty and its effect on lending institutions are discussed. ...

An NIDS Research Proposal

relationships. The methodologies will often be based on scientific procedures of investigation. Quantitative research includes des...

SPSS and Data Analysis

themselves as not religious. The sample were asked a series of questions, would they class themselves as religious, do they attend...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Analysis of Sen. John Kerry's Economic Policy

2. Cutting middle class taxes/reforming corporate taxes 3. Balancing the budget...

Four P's and Price Elasticity Effects

here. Consumers typically are most interested in product, specifically quality. When there is little differentiation in product,...

A Sample Psychology Experiment

times per week. In the study, exercise is the independent variable and cognition is the dependent variable. While it is relativ...

The Impact of the 911 Attacks on Airline Marketing

played an integral role in maintaining customer return long after the marketing tactics have been utilized. Indeed, getting the p...

'Rubbergate' House Banking Scandal Statistically Analyzed

and the personal integrity of the politicians. If we look at the data that was collected there were 146 sets of data...

Overview of Enterprise Resource Planning

SR1), along with e-commerce. The ERP system is what allows the computer users in a given company to have access to the informatio...