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Essays 121 - 150

Marketing Communication Plan for Launching a Hair Gel

The first mover advantage is the advantage attained when a new product is brought on the market. There is a small window...

BCG Matrix and AXA

profitable category. Low market share and a high growth rate is an unknown quantity, the final result is not known and as such thi...

Strategy and Weapons in the American Civil War

to become obsolete.vi Nevertheless, for a great deal of the war, commanders continued to employ tactics that had been used for a c...

Forensics and 'Cyber' Crime

computer system with the intent to destroy or manipulate data is more than enough reason to augment security measures. According ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Civil War Weapons and Military Strategy

a long growing season in very fertile soils. The northern winters were long and did not provide for an adequate growing season to...

Military Tactical Strategies of Civil War Confederate General Robert E. Lee and Union General Ulysses S. Grant

and ancestral place meant everything"1. This limited view of Lees motivation leads to the assumption that Lee was not fully commi...

Axis Strategies in WWII

If the Axis powers had used different tactics, they might have won WWII. This paper considers strategies they could have used to s...

Alexander the Great's Military Strategies

PG). His father was Philip II, a strong leader in his own right, who had united Macedon, making it the first real nation in the mo...

Chapter Outline of Public Relations Strategies and Tactics

does this depends, however, on the type of organization. Studies performed by the University of Maryland and Towson State Universi...

Tactics, Strategy, and Logistics

Consequently, the spectrum of strategy and tactics became much broader, with at one end high strategy (involving national...

Tactics and Strategies of Global Automakers

In ten pages this paper compares and contrasts the U.S. and Japan automakers in a consideration of strategies and tactics in accor...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Second World War Yugoslavia Invasion and the Military Tactics and Strategies Employed

831). Adding the Yugoslavian campaign to Operation Maritsa was a necessary element in the steps towards Nazi control over the reg...

Wal-Mart's E-Marketing Strategies

on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...

E-Commerce, Tax Revenues and Physical Stores

Internet sales would result in decreased sales at traditional brick-and-mortar stores (1999). That seems to make logical sense if ...

Russian E-Commerce Businesses

An in-depth research paper addressing common issues faced by Russian e-commerce businesses. The author examines problems unique t...

Future Trends in E-Commerce

A paper providing an overview of seven e-commerce companies and their current success, as well as projected future requirements. ...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

E-Commerce Failures

to place a grocery order online and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days...

E-strategy

telephone conversations. These are dependent on the availability of cellular telephone service in the area in which the traveler ...

Wal-Mart's E-Commerce Operations

the company; Sam Walton and also the companies own statements. Sam Walton said of this strategy that "The secret of successful ret...

The Case for an International, E-Commerce Treaty

and outside the EU. Ma y of these transactions and any disputes arising from, or related to e-commerce many find a remedy through ...

A Dissertation Proposal For E-Commerce Strategies

or no inconvenience to the company and the customers and how to gain most value from this type of project. 2. Methodology The ...

Promoting E-Commerce Within Developing Nations

could understand the concept of e-commerce based on these metaphors. Consumers now had a "virtual shopping cart" to shop on the In...

E-Systems and the Addition of a KMS or Knowledge Management System

was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...

The Impact of E-Commerce on the European Airlines Industry

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

Pros and Cons of E-Commerce for SME's

and for many companies these will be higher than initially planned due to hidden or unexpected costs, such as increased fees for t...

The Use of E-Commerce at the US Naval Hospital in Guam

medical field is in sharing medical records which can be financially advantageous (Maduri, 2004). It is also a practice that can h...

Phillips/Socrates Cafe

pundits or the mainstream media happen to be handing out at the moment. This is a process that rekindles a "child-like--but by no ...