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Essays 301 - 330

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Ethics and Technology

software to weed out spam, and rules to assure that company employees are not engaging in unsavory practices, but many firms are u...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Patrimonialism in Syria

is to compare it with Webers concept of patrimonialism where he described a system of leadership that is based upon military perso...

Russian Masculinity

(Ashwin and Lytkina, 2004). Russian mens status as the family breadwinner has thus been undermined. Like Willy Loman in "Death o...

Russian Masculinity and Changing Cultural Norms

sufficient enough pay to maintain his family. Bob becomes depressed, despondent and even suicidal. Bob is not alone, however. T...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

The Fallibility of the Pope

stories in that he was a teacher, a healer, a preacher and a savior. There are many stories of his having the ability to heal, wal...

Crisis Communication and Cultural Competency

unfortunate result. Cultural competency would have gone a long way to ameliorate the effects of 911 and to be fair, the government...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

God and Saint Augustine

In a paper that consists of five pages St. Augustine's concept of God is explored along with a consideration of its rationale in o...

2000 U.S. Presidential Campaign and Elaboration Likelihood Theory

In twelve pages this theory's concepts are examined within the context of the 2000 U.S. presidential election with attitude paths ...

Supply Chain Management and the Extended Enterprise

Its many benefits deliver a powerful cumulative impact---speeding operations and improving customer satisfaction and loyalty" ("Ci...

Ethnographic Research

Observations help the researcher to formulate initial descriptions and explanations of the phenomenon being explored; they may als...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Business Plan for Bold House Hotel

is sufficient furniture, but this is a little sparse ion each of the bedrooms, therefore the will be not be much new furniture req...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Europe's Airline Industry

monoplane that flew across the English Channel in 1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933...

Financial Challenges for Multinational Companies

financial stakeholders" (Lloyds, 2006). This is a god summary of many of the challenges that a company in the international enviro...

Basic Components of Advertising

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

Poetry of Christina Rossetti and Gender

afflicted with serious health issues, such as Graves disease and a thyroid disorder among others, and these caused her to become a...

Gateway vs. Dell in the PC Wars

a choice in ordering. While that is the case, Dell is no longer unique in this e-commerce tactic. In recent years, Apple , Gatew...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

How Advertising Can Be Employed as a Barrier to Market Entry

In this paper consisting of nine pages the ways in which vehicle advertisers can prevent competitors from entering certain lucrati...