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Essays 151 - 180

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

Tobacco Advertising

new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...

Cultural And Gender Influences In Education And Organizations

the grip of failure. Students with limited English speaking skills are routinely challenged to understand the very basics of less...

Transgenderism: A Psychological Disorder

Manual (DSM) III, transgenderism has long been described as a psychological problem due in great part to the manner by which child...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Jay Chait's "Illusions Are Forever"

to unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed cr...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

Gender Inequality: Created By Social Institutions

119), including how girls play as compared with boys, friendship patterns, extracurricular involvement, cross-gender orientations ...

Analyzing World Cultures and Gender Issues

much of her research on the importance of masculinity in Palestine, and how the Israeli occupation of their homeland has shaped th...

Gender Communication Issues in the Workplace

Using a scenario provided by the student a set of five questions are answered concerning two employees who suffer as a result of ...

Two Novels and Gender Roles

This paper pertains to "We So Seldom Look on Love," a short story by Barbara Gowdy and It's a Good Life, If You Don't Weaken, a g...

Advertisements and Gender Roles

In a paper of four pages, the writer looks at gender roles as they appear in advertisements. Two classic ads for Coke and Pepsi ar...

Gender and Society

The two greatest challenges faced in respect to gender roles is the use of the binary system and discrimination against women, and...

Money and Erhardt Theories on Gender

and Erhardt studied a group of girls who had been wrongly identified as boys at birth, and originally raised as boys. They stated ...

Gender in Beowulf

readers know that despite her monstrousness, Grendels mother is considered to be human (Porter). When Grendel enters the mead-ha...

Race and Gender As Social Life Influences

456). Boas stated that "The physical inferiority of the Negro race, if it exists at all, is insignificant when compared to the wi...

Gender Narrative in "Midnight's Children"

Consider: "So gradually Doctor Aziz came to have a picture of Naseem in his mind, a badly fitting collage of her severally inspect...

Gender/Sexuality in 6 Films

the others, feels compelled to protect this young bit of innocence and humanity at all costs. The symbolic way that the child co...

Gender Effects of Memory for Objects That Are Gender Biased

commonly associated with one gender or the other. It can be hypothesized, in fact that:...