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Essays 31 - 60

Function of Currency Exchange Markets

recession that followed the terrorist attacks of September 11, 2001. Cetina and Bruegger (2002) speak to the growth of fore...

Marketing, Retail Sales, and Communication

its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

Developing a Communications Strategy for the American Red Cross

foundations for the way that the message should be communicated can be determined, along with channel choice, determination of any...

GLOBAL MARKETING COMMUNICATIONS

At one time, marketing communications experts believed that the only thing that needed changing when moving marketing communicatio...

The Economy of Saudi Arabia

Before considering an country as a potential destination for investment it is necessary not only to look at the markets and the ex...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Real Time Speech to Speech Translation Devices

10.8% per annum (Romaine and Rishardson, 2009). At the current time the majority of the industry revenues for the global top 30 t...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Global Data Security

type of electronic data and information is highly vulnerable to breaches. The Global Security Market and Trends This is a growi...

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

GLOBAL INVESTMENT BANKING AND DISNEY BENEFIT

necessity? - there investors may be tempted to regard the Disney brand as one thats terrific when the economy is booming, and one ...

Communication and Global Organizations

route that communication may take can be seen as ineffective in some instances, with the bureaucracy slowing down the transference...

Risk Management, Security, and Communication

to inappropriate individuals or departments. This can perhaps best be illustrated by looking at the use of IT within a corporate s...

Disney, the Epitome of the Entrepreneurial Spiral

entrepreneurial spiral. It is the success of the entrepreneurial spiral in Disney that helped them ride out a number of threats to...

Historical Perspectives on the Right to Privacy Concept

This paper examines the 'right to privacy' concept from an historical perspective with contemporary techniques of surveillance and...

Native American Culture and the Disney Movie Pocahontas

This historical inaccuracies about Native American history and how they are relected in Disney's Pocahontas are examined in 6 page...

The Animated Characters of Disney

in the way different characters are presented, as well as beauty in different meanings at different levels. It may be argued tha...

Golden Age of American Animation and 5 Entertaining, Escapist, and Propagandist Cartoons of Walt Disney

and technically challenging cartoon to date. He likely included Mickey Mouse among the series of vignettes because he considered ...

Disney's Strategic Decision Making

In ten pages this paper examines Disney's decision making process in a consideration of financial analysis and the influence of a ...

Euro Disney

In eight pages this research paper examines Disney's gross cultural and financial miscalculations regarding its Paris based theme ...