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Essays 91 - 120

Gap Analysis: Global Communications

Horngren, Sundem and Stratton (2002) provide a view of the alternatives available to organizations in Global Communications positi...

Industry Conditions As They Affect Information Technology Consulting

In five pages this paper discusses market development, present demand, and future changes as each impacts IT consulting. Four sou...

Multiplex Market Analysis

In six pages the UK multiplex cinema development is considered and includes supply and demand mismatches, incorrect market reading...

Western Civilization of the Future

countrys blossoming authority. The two incidents that prompted such a drastic stance toward foreign policy dealt with Russi...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Market Assessment of Cadbury and Electrolux

candy coating is covering a milk chocolate centre (Cadbury, 2010). As well as the development of new products, another product fro...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Is The Broad The Variety Of Choice The US Consumer Market A Good Thing?

efficiency within the market. The ability to offer choice and differences can also be seen as a core foundation and the concept of...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Environmental Factors In the Marketing of McDonalds

of marketing to children and the sale of happy meals. This targets families with children with meals especially designed for them ...

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Memory Development

of studies demonstrate the need for instruction in learning basic concepts during the early years. The investigations related to ...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

include any ship of the UKs largest port; the Port of Felixstowe, as well as Harwich International, Thamesport and a major interes...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Wal-Mart - How the Marketing Mix Satisfies the Target Market

supermarket, and as such sells a wide range of goods, but the service it is offering and the way that it sells may also be seen as...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

How has the Internet Impacted on the Global Environment?

The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...

Global Supply Chain Establishment and Decision Making

moved; how quickly each shipment is needed; and what types of infrastructure exists in remote locations throughout the world. Eac...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...